Pininfarina Wind Tunnel: Where Wind Shapes Beauty
Since 1972, the Pininfarina Wind Tunnel has shaped automotive history, refining iconic forms through precision, vision, and timeless engineering.
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The Italian Job: When Rolls-Royce Let Italy Do the Talking
The untold story of Rolls-Royce bodies secretly shaped in Italy—rare one-offs, royal commissions, forgotten prototypes…and a modern comeback that almost wasn’t.
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JAS Motorsport Announces First Supercar: Tensei – The Rebirth of an Icon
JAS Motorsport names its first supercar Tensei, meaning “rebirth” in Japanese — a Pininfarina-designed, NSX-inspired supercar debuting in 2026.
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Lancia Aurelia B24 Spider: When Pininfarina Sculpted a Venus
The Lancia B24 is often cited as one of the most beautiful cars ever made, its form and spirit emerging from Italy’s remarkable postwar renaissance.
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Why the Fiat 130 Coupé Is the Connoisseur’s Italian Grand Tourer
How the Fiat 130 Coupé became an unlikely Pininfarina masterpiece, shaped by bold decisions, missed opportunities, and a legacy far bigger than its sales.
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Italian Vision of the MPV: The Monovolume Concept
Long before MPVs filled suburban driveways, Italian designers were shaping the monovolume with prototypes that ranged from pragmatic to outright outrageous. Their work rewrote how space, style, and function could fit under…
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The Ferrari 512S Speciale: The Wedge That Changed Everything
In 1969, as the wedge era reshaped Italian car design, Ferrari and Pininfarina unveiled a concept that stunned the Turin crowds. The Ferrari 512S Speciale—reborn from a wrecked 312 P racer—emerged as…
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Italian Coachbuilt City Car Concepts: From Microcars to Urban EVs
How did Italy’s famed coachbuilders go from designing Ferraris to dreaming up tiny electric runabouts? From the quirky Tsé-Tsé to Pininfarina’s visionary Nido, discover how city cars became a proving ground for…
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Jaguar XJ Spider by Pininfarina: The Untold Story
When Jaguar met Pininfarina, the result was the 1978 XJ Spider — a breathtaking fusion of British engineering and Italian design. From its Birmingham debut to its influence on the F-Type and…
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One Design, Many Chassis – Pt. 3: Variation as Identity
Across Italy’s coachbuilders, design proved that repetition wasn’t redundancy but refinement — a language that spoke in echoes rather than inventions.
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The Peugeot 406 Coupé: Lines of Perfection
When Peugeot met Pininfarina, the result was magic. The 406 Coupé blended French engineering with Italian artistry to create one of the most beautiful cars of its era — a design so…
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Leadership Shake-Up at Pininfarina: CEO Silvio Angori Steps Down After 19 Years
Turin, October 29, 2025 – A major change has struck one of Italy’s most famous design houses. Silvio Angori, CEO of Pininfarina, has resigned after 19 years at the helm of the…
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