THE ARCHIVE
Isotta Fraschini — Articles

In 1948, visitors to the Turin Motor Show could see an unusual Lancia on the stand of Carrozzeria Ghia. It was a large two-door coupé with a two-litre V8 mounted behind the…
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Eighty years after Battista Farina's famous protest at the Paris Motor Show, Gioacchino Acampora presents a radical two-seat Alfa Romeo Giulia as a manifesto for the survival of independent coachbuilding. In October…
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A driver can do everything right and still end up in a hospital bed because a tire tread separated at highway speed. Federal crash investigators have spent decades tracing a measurable share…
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From Moretti’s Panda Rock to Italdesign’s experimental Strip, Maggiora’s four-wheel-drive convertible and Stola’s remarkable Destriero, the history of the open-top Panda reveals an unexpected chapter in Italian coachbuilding. When Giorgetto Giugiaro designed…
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Enzo Ferrari’s centenary, Leonardo Fioravanti’s independent studio and a supercar that explored air brakes, steel wheels and a new way of driving—without ever wearing the Cavallino.
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Unveiled on 8 October 2026, the JAS Tensei brings together the motorsport expertise of JAS Motorsport and the design heritage of Pininfarina, transforming the original Honda NSX into an exclusive, carbon-fibre-bodied supercar.…
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The yacht designer, the Turin stylist and the tiny coachbuilt car that crossed between the quay, the royal holiday house and the auction room. Some automobiles were conceived for the open road,…
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Collision repair has long relied on open-flame torches to loosen rusted bolts, soften adhesive, and free stuck body panels, but that approach carries real tradeoffs. Flame-based heating is slow to control precisely,…
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When the doors of the Geneva Motor Show opened in March 1947, Maserati was a name that required little introduction to anyone who followed motor racing. What it did not yet possess…
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Six documented chassis, the disputed seventh car, Williams transmission development and the anatomy of one of the least understood Ferraris of the 1990s
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Vehicle paintwork has to cope with stone chips, minor collisions, scratches, weather exposure, and everyday wear. When damage occurs, achieving a professional result involves far more than simply spraying fresh color over…
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There was a time when the automobile had not yet become part of the landscape. It announced itself from afar through the beating of an engine, the smell of petrol and hot…
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