THE ARCHIVE
Isotta Fraschini — Articles

A strategic agreement for the design development of a new range of products has been signed at the Evergrande headquarters in Shenzen, China, by Pininfarina CEO Silvio Angori and Hui Kayan, Chairman…
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Mario Revelli di Beaumont, of ancient Piedmontese noble origins, was born in Rome on June 25th 1907 from Abiel Bethel, a well-known weapons designer, and by Lucia Bonomi.
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Carrozzeria Touring stands as one of the legendary names in Italian automotive design, a coachbuilder synonymous with elegance, innovation, and lightweight engineering.
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The Alpine CRV was a revolutionary ABS plastic-bodied sports car born from U.S., Italian, and French collaboration. A bold experiment in the 1960s—its wild story includes innovation, a crash, and a comeback…
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The Alfa Romeo 412 Spider Vignale was a racing car built in 1939 with a Touring body then changed in 1951 with a Vignale body designed by Michelotti.
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The last born of Karma, the KarmaGT designed by Pininfarina, an unique electric car, also a great protagonist at Pebble Beach. A huge crowd of fans and collectors have been invading the…
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In 1946, Giorgio Sargiotto founded Carrozzeria Monterosa in collaboration with Edgardo Barbero, who assumed the role of CEO. According to records from the Turin Chamber of Commerce, the limited liability company Carrozzeria…
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Discover how Giannino Marzotto raced in a suit, defied Enzo Ferrari, and turned a Ferrari into a Sicilian cart—and later, a station wagon. Yes, really
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Born from speed and styled like a spaceship, the Ghia Supersonic brought jet-age flair to some of the world’s most elegant cars—discover the story behind this rare design icon.
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Discover the history of Carrozzeria Viotti—from handcrafted elegance in the 1920s to the revolutionary Giardinetta and postwar innovation.
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