THE ARCHIVE
Isotta Fraschini — Articles

Breaking into the automotive industry can be challenging for a new company. Whether a business sells vehicles, manufactures parts, provides specialist services, or develops automotive technology, customers often place considerable importance on…
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JAS Tensei by Pininfarina reveals its final carbon-fibre design and new cockpit ahead of its debut at the 2026 Paris Motor Show.
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The story of the Alfa Romeo 6C 1750 Zagato, from Vittorio Jano and Ugo Zagato to Nuvolari’s legendary 1930 Mille Miglia victory.
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Pininfarina names Davide Loris Amantea Chief Creative Officer, expanding his role to lead the company’s creative vision and Mobility Design activities.
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Electric vehicles are quickly moving from being an alternative choice to becoming a mainstream option for drivers around the world.
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Pininfarina partners with Exclua to design bespoke interiors for luxury vans, combining executive comfort, privacy and extensive personalisation.
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Bertone completes the expansion of its Roquebrune-sur-Argens Atelier, adding assembly, coachbuilding, paint and upholstery facilities.
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The Volkswagen W12 was Piëch’s 600 PS experiment: a Fabrizio Giugiaro supercar built to prove Volkswagen’s engineering and break records.
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Consumables are easy to overlook when a motor policy is purchased or renewed. They are items used during repair work, so their importance may become clear only when the workshop prepares the…
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Commissioned by Roberto Rossellini for Ingrid Bergman, the unique Ferrari 375 MM was a romantic gesture she never really wanted.
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Getting ready to move a coachbuilt classic across the country?These are not your average cars. Coachbuilt means they were built by craftsmen who specialized in building these cars, many made one at…
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The Renault Floride became one of the most glamorous French cars of its era, but its elegant body concealed a bitter dispute over authorship. This is the complicated story of Pietro Frua,…
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