Touring

Carrozzeria Touring is an Italian automobile coachbuilder. Originally established in Milan in 1926, Carrozzeria Touring became well known for both the beauty of its designs and patented superleggera construction methods. The business folded in 1966. In 2006 its brands and trademarks were purchased and a new firm established nearby to provide automotive design, engineering, coachbuilding, homologation services, non-automotive industrial design, and restoration of historic vehicles. Carrozzeria Touring was established on 25 March 1926 by Felice Bianchi Anderloni (1882–1948) and Gaetano Ponzoni. After achieving success through the middle of the 20th century, the business began to decline as automobile manufacturers replaced body-on-frame automobile construction with monocoque design and increasingly took coachbuilding in-house. After the original firm ceased production in 1966, Carlo Felice Bianchi Anderloni and Carrozzeria Marazzi preserved the “Touring Superleggera” trademark and used it on several occasions to support the company’s heritage. The trademark was acquired by the current owner, a family business, which began conducting its activities in 2006 under the name Carrozzeria Touring Superleggera S.r.l.; the new firm is headquartered nearby Milan, its hometown.