Skip to content
THE ITALIAN COACHBUILDER SITE

Alfa Romeo 6C 1750 Flying Star

1931Coachwork by Touring

THE VEHICLE AT A GLANCE

Model dossier

Production period
1931
Body style
Spider
Chassis
10814341
Engine
Inline-6
Type
One-off
Production
1

AWARDS AT A GLANCE

1 1
View full events & awards ↗

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Alfa Romeo 6C 1750 Flying Star is a masterpiece of automotive design, created by Touring of Milan specifically for the prestigious 1931 Concorso d’Eleganza Villa d’Este. This renowned competition has long celebrated the intersection of art and engineering, and Touring’s “Flying Star” design perfectly captured the spirit of innovation and elegance that defined the era. While the Flying Star design was also applied to Fiat and Isotta Fraschini chassis, its pairing with the Alfa Romeo 6C 1750 made a particularly lasting impression. Its gracefully flowing lines, accented by unique split running boards, radiated sophistication and luxury. The Alfa version stood out further thanks to its competition-inspired, one-piece windshield, which echoed the dual windscreens used on racing versions of the 6C 1750. This subtle nod to Alfa Romeo’s racing pedigree added a touch of sporty charm to the car’s refined aesthetic. Dressed in a striking off-white finish, the Flying Star exuded a timeless sense of style. This stunning car was entered into the Concorso d’Eleganza by Josette Pozzo, a model and loyal Touring customer. Together, Pozzo and the Flying Star were a dazzling combination, captivating judges and spectators alike. Unsurprisingly, the Alfa Romeo 6C 1750 Flying Star was crowned Best of Show at the event, earning the prestigious ‘Coppa d’Oro’ award. This accolade not only celebrated the car’s breathtaking design but also solidified its place in automotive history as one of the most beautiful cars ever created. Even today, the Flying Star remains an enduring symbol of Italian craftsmanship and elegance. It stands as a testament to Touring of Milan’s innovative spirit and Alfa Romeo’s rich legacy, embodying the golden age of pre-war automotive design. The 6C 1750 Flying Star is a true icon, admired by enthusiasts and collectors around the world for its beauty and timeless appeal.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production
1
Production type
One-off

Engine & performance

Engine configuration
Inline-6

Design & manufacture

Manufacturer · Documented
Alfa Romeo
Coachbuilder / Body Builder · Documented
Touring
Designer · Documented
Giuseppe Seregni
Design features · Legacy attribution
Flying Star

04 / INDIVIDUAL HISTORY

Chassis & provenance

Chassis 108143411 history records
Chassis number
10814341
Year
1931
  1. Josette Pozzo

    One-off · sole documented vehicle

06 / EVENTS & AWARDS

Events & awards

1Class wins1Public choice

2 documented awards Verified CI records with attributable sources

Concorso d'Eleganza Villa d'Este 10814341 · Coppa d'Oro — open body; Gran Premio Referendum · Unregistered · Unreviewed
Date
1931-09-12 to 1931-09-13
Chassis
10814341
Award / result
Coppa d'Oro — open body; Gran Premio Referendum
Coppa d'Oro di Villa d'Este 10814341 · Coppa d'Oro Villa d'Este - Open Bodies · Gran Premio Referendum · Verified award
Date
12 Sep 1931
Chassis
10814341
Verified award
Coppa d'Oro Villa d'Este - carrozzerie aperte
Class
Carrozzerie aperte
Result
winner
Verified award
Gran Premio Referendum
Result
winner
Venue
Grand Hotel Villa d'Este · Cernobbio

08 / FROM THE ARCHIVE

Archive

No publishable archival references are currently catalogued for this vehicle.

10 / CONNECTED HISTORY

Timeline

Chronological history3 dated records
  1. Unassigned chassis · Ownership

    Josette Pozzo

  2. 10814341 · Event

    Concorso d'Eleganza Villa d'Este · Coppa d'Oro — open body; Gran Premio Referendum

  3. 10814341 · Event

    Coppa d'Oro di Villa d'Este · Coppa d'Oro Villa d'Este - Open Bodies · Gran Premio Referendum

THE CONVERSATION

Comments 0

Share a memory, a period photograph or a documented detail about this car.

Join the conversation