THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1931
- Body style
- Spider
- Chassis
- 10814341
- Engine
- Inline-6
- Type
- One-off
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Alfa Romeo 6C 1750 Flying Star is a masterpiece of automotive design, created by Touring of Milan specifically for the prestigious 1931 Concorso d’Eleganza Villa d’Este. This renowned competition has long celebrated the intersection of art and engineering, and Touring’s “Flying Star” design perfectly captured the spirit of innovation and elegance that defined the era. While the Flying Star design was also applied to Fiat and Isotta Fraschini chassis, its pairing with the Alfa Romeo 6C 1750 made a particularly lasting impression. Its gracefully flowing lines, accented by unique split running boards, radiated sophistication and luxury. The Alfa version stood out further thanks to its competition-inspired, one-piece windshield, which echoed the dual windscreens used on racing versions of the 6C 1750. This subtle nod to Alfa Romeo’s racing pedigree added a touch of sporty charm to the car’s refined aesthetic. Dressed in a striking off-white finish, the Flying Star exuded a timeless sense of style. This stunning car was entered into the Concorso d’Eleganza by Josette Pozzo, a model and loyal Touring customer. Together, Pozzo and the Flying Star were a dazzling combination, captivating judges and spectators alike. Unsurprisingly, the Alfa Romeo 6C 1750 Flying Star was crowned Best of Show at the event, earning the prestigious ‘Coppa d’Oro’ award. This accolade not only celebrated the car’s breathtaking design but also solidified its place in automotive history as one of the most beautiful cars ever created. Even today, the Flying Star remains an enduring symbol of Italian craftsmanship and elegance. It stands as a testament to Touring of Milan’s innovative spirit and Alfa Romeo’s rich legacy, embodying the golden age of pre-war automotive design. The 6C 1750 Flying Star is a true icon, admired by enthusiasts and collectors around the world for its beauty and timeless appeal.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- One-off
Engine & performance
- Engine configuration
- Inline-6
Design & manufacture
- Manufacturer · Documented
- Alfa Romeo
- Coachbuilder / Body Builder · Documented
- Touring
- Designer · Documented
- Giuseppe Seregni
- Design features · Legacy attribution
- Flying Star
04 / INDIVIDUAL HISTORY
Chassis & provenance
Chassis 108143411 history records
- Chassis number
- 10814341
- Year
- 1931
Josette Pozzo
One-off · sole documented vehicle
06 / EVENTS & AWARDS
Events & awards
2 documented awards Verified CI records with attributable sources
Concorso d'Eleganza Villa d'Este 10814341 · Coppa d'Oro — open body; Gran Premio Referendum · Unregistered · Unreviewed
- Date
- 1931-09-12 to 1931-09-13
- Chassis
- 10814341
- Award / result
- Coppa d'Oro — open body; Gran Premio Referendum
Coppa d'Oro di Villa d'Este 10814341 · Coppa d'Oro Villa d'Este - Open Bodies · Gran Premio Referendum · Verified award
- Date
- 12 Sep 1931
- Chassis
- 10814341
- Verified award
- Coppa d'Oro Villa d'Este - carrozzerie aperte
- Class
- Carrozzerie aperte
- Result
- winner
- Verified award
- Gran Premio Referendum
- Result
- winner
- Venue
- Grand Hotel Villa d'Este · Cernobbio
07 / THE VEHICLE IN DETAIL
Photo gallery 3 photographs
08 / FROM THE ARCHIVE
Archive
No publishable archival references are currently catalogued for this vehicle.












THE CONVERSATION
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