Volkswagen Karmann Ghia

The Karmann Ghia: In the early 1950s, Volkswagen was producing its Volkswagen Beetle, and as postwar standards of living increased, executives at Volkswagen were at least receptive to adding a halo model to its range, if not proactive. Luigi Segre was committed to expanding the international reputation of Carrozzeria Ghia. And Wilhelm Karmann had taken over his family coachbuilding firm Karmann and was eager to augment his contracts building Volkswagen’s convertible models.  Wilhelm Karmann and Luigi Segre often encountered each other at international automobile shows, and after an initial discussion prompted by Wilhelm Karmann, Segre secretly obtained a Volkswagen Beetle to use as a basis for a prototype — the Type I’s were difficult to come by and Gian Paolo, Mario Boano’s son, purchased one in Paris and drove it back to Turin. Ghia customized its platform, designed the initial prototype and in five months constructed the model. Segre secretly presented the model to Wilhelm Karmann one year after the initial discussion — late in 1953, in Paris, at the Societé France Motors factories (Volkswagen’s dealership for France and the exclusive European dealer of Ghia-built Chrysler models). When Wilhelm Karmann saw the coupe, Karmann said, “I’d like to build that!” As the head of Ghia, Segre singularly directed the project through conception and prototyping, delivering a feasible project that Willhelm Karmann both wanted to and could practically build — the project Willhelm Karmann would in turn present to Volkswagen. The styling of the vehicle, however, integrated work by Segre as well as Mario Boano, Sergio Coggiola and Giovanni Savonuzzi — and at various times they each took credit for the design. Furthermore, the design bore striking styling similarities to Virgil Exner’s Chrysler d’Elegance and K-310 concepts, which Ghia had been tasked with prototyping — and which in turn reflected numerous cues and themes developed previously by Mario Boano. According to Virgil Exner’s son, Virgil M. Exner Jr., Giovanni Savonuzzi was tasked with scaling down the full-sized d’Elegance, replacing “the Chrysler’s egg-crate grille with a gentle, boat-like prow. Exner Jr. is further quoted as saying that the Karmann Ghia “was a direct, intentional swipe off the Chrysler d’Elegance. Giovanni Savonuzzi was the engineer and designer who downsized the d’Elegance and made the Karmann Ghia out of it. Nobody minded it. It was wonderful.” The precise styling responsibilities were not well-documented at the time, before the passing of the various designers, further complicated by the overlapping work of the key players. A definitive individual attribution on Karmann Ghia’s styling was never made. Segre and Virgil Exner became close professionally and personally, eventually traveling Europe together. Peter Grist wrote in his 2007 Exner biography that when Exner in 1955 eventually saw the Karmann Ghia, which cribbed heavily from his Chrysler d’Elegance, “he was pleased with the outcome and glad that one of his designs had made it into large-scale production.” Chris Voss, a stylist in Exner’s office, reported in 1993, that Exner considered the Karmann Ghia the ultimate form of flattery. Segre in turn sent Exner the first production Karmann Ghia imported into the state of Michigan, in gratitude. After Volkswagen approved the design in November 1953, the Karmann Ghia debuted (at the 1955 Paris and Frankfurt auto shows and at the Kasino Hotel in Westfalia, Germany, on July 14, 1955) and went into production, first at Ghia and then in Osnabrück — ultimately to reach a production over 445,000, running 19 years virtually unchanged.