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THE ITALIAN COACHBUILDER SITE

Lincoln Mark I Ghia

1973Coachwork by Ghia

THE VEHICLE AT A GLANCE

Model dossier

Production period
1973
Body style
Berlina
Type
Design-proposal
Production
1

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Lincoln Mark I Ghia, unveiled in the early 1970s, was a fascinating experiment that sought to blend European styling with American luxury. Ford, having gained full control of Carrozzeria Ghia of Turin in 1970, saw an opportunity to use the renowned Italian design house to develop a premium sedan aimed at the American market. The result was the Lincoln Mark I Ghia, a vehicle that combined elements of European practicality with American luxury cues. Ghia’s proposal for the Mark I was based on the European Ford Granada Mark I, a model manufactured by Ford of Europe in Cologne, Germany, and Dagenham, England. Despite sharing its name with the American Ford Granada, the European version was built on a completely different platform and offered a variety of engines, including V4s, inline-4s, and V6s. The choice of the Granada platform reflected Ford’s aim to create a smaller, more maneuverable luxury sedan with a distinctly European character, while still delivering the elegance expected of the Lincoln brand. In terms of design, the Mark I Ghia closely followed the approach used by Lee Iacocca’s team when creating the highly successful Lincoln Continental Mark III. This included the incorporation of a neo-classical grille at the front, a defining feature that gave the car a sophisticated and upscale appearance. However, the Mark I was not initially badged as a Continental but rather as a Lincoln, emphasizing its standalone identity within the lineup. The Mark I Ghia retained much of the European Granada’s core architecture, sharing components such as the doors, greenhouse, and other structural elements. While these shared features provided the car with a practical and reliable foundation, they also highlighted the challenge of fully integrating European design philosophies with American luxury expectations. Ultimately, the Lincoln Mark I Ghia was an intriguing exercise in cross-continental collaboration. Though it didn’t lead to a major production vehicle, it showcased Ford’s willingness to explore new ideas and experiment with combining the best of European and American automotive design. It remains a notable chapter in Lincoln’s history, illustrating the brand’s global ambitions during this era.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production
1
Production type
Design-proposal
Production notes
1973 Ghia design study based on the European Ford Granada Mk I. Exact chassis/donor identity and individual stylist remain open, but the project identity is sufficient for migration.

Design & manufacture

Coachbuilder / Design Studio / Body Builder · Documented
Ghia
Manufacturer · Documented
Lincoln

06 / EVENTS & AWARDS

Events & awards

No events or documented awards are currently recorded for this vehicle.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

ReferenceSource type
Curbside Classic — 1973 Lincoln Mark I www.curbsideclassic.com Independent automotive history
Mac's Motor City Garage — 1973 Mark I Ghia Concept macsmotorcitygarage.com Independent automotive history
Archivo de autos — Lincoln Mark I Ghia del año 1973 archivodeautos.blogspot.com Historical automotive reference

THE CONVERSATION

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