THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1973
- Body style
- Berlina
- Type
- Design-proposal
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Lincoln Mark I Ghia, unveiled in the early 1970s, was a fascinating experiment that sought to blend European styling with American luxury. Ford, having gained full control of Carrozzeria Ghia of Turin in 1970, saw an opportunity to use the renowned Italian design house to develop a premium sedan aimed at the American market. The result was the Lincoln Mark I Ghia, a vehicle that combined elements of European practicality with American luxury cues. Ghia’s proposal for the Mark I was based on the European Ford Granada Mark I, a model manufactured by Ford of Europe in Cologne, Germany, and Dagenham, England. Despite sharing its name with the American Ford Granada, the European version was built on a completely different platform and offered a variety of engines, including V4s, inline-4s, and V6s. The choice of the Granada platform reflected Ford’s aim to create a smaller, more maneuverable luxury sedan with a distinctly European character, while still delivering the elegance expected of the Lincoln brand. In terms of design, the Mark I Ghia closely followed the approach used by Lee Iacocca’s team when creating the highly successful Lincoln Continental Mark III. This included the incorporation of a neo-classical grille at the front, a defining feature that gave the car a sophisticated and upscale appearance. However, the Mark I was not initially badged as a Continental but rather as a Lincoln, emphasizing its standalone identity within the lineup. The Mark I Ghia retained much of the European Granada’s core architecture, sharing components such as the doors, greenhouse, and other structural elements. While these shared features provided the car with a practical and reliable foundation, they also highlighted the challenge of fully integrating European design philosophies with American luxury expectations. Ultimately, the Lincoln Mark I Ghia was an intriguing exercise in cross-continental collaboration. Though it didn’t lead to a major production vehicle, it showcased Ford’s willingness to explore new ideas and experiment with combining the best of European and American automotive design. It remains a notable chapter in Lincoln’s history, illustrating the brand’s global ambitions during this era.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- Design-proposal
- Production notes
- 1973 Ghia design study based on the European Ford Granada Mk I. Exact chassis/donor identity and individual stylist remain open, but the project identity is sufficient for migration.
Design & manufacture
- Coachbuilder / Design Studio / Body Builder · Documented
- Ghia
- Manufacturer · Documented
- Lincoln
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 2 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Curbside Classic — 1973 Lincoln Mark I www.curbsideclassic.com | Independent automotive history |
| Mac's Motor City Garage — 1973 Mark I Ghia Concept macsmotorcitygarage.com | Independent automotive history |
| Archivo de autos — Lincoln Mark I Ghia del año 1973 archivodeautos.blogspot.com | Historical automotive reference |











THE CONVERSATION
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