THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1990
- Body style
- Van
- Type
- Concept
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Ford Zag, a concept car crafted and engineered by Ghia in Turin, Italy, epitomized a blend of futuristic design and practical versatility. Functioning as a sports multi-purpose vehicle akin to a compact van, the Ghia Ford Zag seamlessly transitioned between passenger transportation and cargo hauling, offering convertible functionality with its adaptable interior space. Notably, it boasted a folding roof rack, enhancing its utility for various purposes. Just as the Ghia Zig prioritized aerodynamic efficiency, the Ghia Zag zagged with its distinctive design language. Both vehicles shared the innovative feature of seven-element fiber optic headlamps, providing advanced illumination for enhanced visibility and safety. At the rear, the Zag’s design showcased a nine-element fiber optic array encompassing tail, brake, and warning lights. In contrast to the Zig, the Zag sported sleek wing mirrors finished in body color white, contributing to its aerodynamic profile. Inside the Ghia Zag, aqua nylon tube-frame seats offered a unique blend of comfort and support, complemented by bold trim accents in bright purple, adding a touch of vibrancy to the interior ambiance. The interior space was ingeniously equipped with an array of hold-downs, clips, and straps, strategically positioned to secure a wide range of sporting equipment and gear, catering to the active lifestyle of its occupants. Overall, the Ghia Zag represented a forward-thinking exploration of automotive design, seamlessly combining futuristic aesthetics with practical functionality. Its adaptable interior, innovative lighting technology, and sport-inspired interior elements reflected Ghia’s commitment to pushing the boundaries of automotive innovation, offering a glimpse into the future of versatile and stylish urban mobility.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Concept
Engine & performance
- Specification notes
- Confidence detail moved from confidence: very-high
Design & manufacture
- Coachbuilder / Body Builder · Documented
- Ghia
- Manufacturer · Documented
- Ford
06 / EVENTS & AWARDS
Events & awards
Torino General · legacy_preserved
- Date
- 1990
- Chassis
- General
Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.
07 / THE VEHICLE IN DETAIL
Photo gallery 6 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Car Design News — Ford Zig and Zag (1990) www.cardesignnews.com | Specialist design press |
| CarStyling.ru — 1990 Ford Zag (Ghia) www.carstyling.ru | Specialist design archive |
| Carrozzieri Italiani — Ford Zag www.carrozzieri-italiani.com | Exact vehicle editorial |











THE CONVERSATION
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