THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1958–1965
- Body style
- Spiaggina
- Engine
- Inline-2
- Type
- Limited
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- USD 145,600 2022 · Gooding & CompanyRecorded sale of an example of this model.
01 / THE STORY
History & context
The Fiat 500 Ghia Jolly, a beach car crafted by Carrozzeria Ghia from 1957 to 1966, embodies an iconic era of automotive design. Drawing inspiration from its larger counterpart, the Fiat 600 Jolly, this vehicle epitomizes a blend of style and functionality. Initially based on the mechanics of the Fiat Nuova 500 and later adapted to the Autobianchi base, it stands as one of Sergio Sartorelli’s pioneering projects. Sartorelli, assuming the technical helm of Ghia following Giovanni Savonuzzi’s departure, infused his vision into the Ghia Jolly. Despite its hefty price tag, nearly double that of a standard “500”, the Ghia Jolly swiftly attained cult status. A coveted possession among luminaries in finance, entertainment, and politics, it graced the yachts and estates of the elite. From Aristotle Onassis to Silvio Berlusconi, the allure of the Ghia Jolly transcended mere transportation; it symbolized luxury and sophistication. Marketwise, the Fiat 500 Jolly enjoyed stints in the United States from 1958 to 1962 and in Europe from 1957 to 1966. Even venturing as far as South Africa between 1958 and 1960, its global presence underscored its timeless appeal. However, the precise production figures remain elusive, lost in the annals of Ghia’s ownership transitions, ultimately culminating in Ford’s acquisition of the brand. Characteristic features of the Ghia Jolly included side protections and a minimalist windshield. Its open-air design eschewed traditional soft tops, favoring a sun protection awning supported by chrome tubing. Remarkably, the absence of doors lent it a distinctive charm. Only in the 1965 “economy” variant did unsightly chains mar its aesthetic. At launch, the Ghia Jolly dazzled in hues of pink, white, pale yellow, and sky blue. Underneath its stylish exterior lay the reliable mechanics of the original Fiat, boasting a time-honored air-cooled twin-cylinder engine. The introduction of an “economy” version in 1965 offered a more accessible option, featuring a standard bumper and seats wrapped in plastic cord within a tubular frame. Assembled within Ghia’s headquarters until 1966, the legacy of the Fiat 500 Jolly endures as a testament to automotive innovation and timeless elegance.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Limited
- Production from
- 1958
- Production to
- 1965
- Mechanical platform
- Fiat 500
- Production notes
- Production-family record for original Ghia-built Fiat 500 Jollys. The 1957 Turin prototype/show identity remains a separate listing; later recreations are excluded. Fiat historical material dates production to 1958–1965.
- Body & configuration · Legacy attribution
- Spiaggina
- Body & configuration · Recorded
- Doorless · Wicker Seats
Engine & performance
- Engine configuration
- Inline-2
- Specification notes
- The Jolly sources explicitly identify this as a Ghia conversion of the Fiat 500 platform. Only the base vehicle is structured; Fiat 500 production technical figures are not inherited.
Individual vehicle
- Documented chassis
5 chassis
- 110 032738
- 110 031098
- 110.072952
- 110 032743
- 1100271507
Design & manufacture
- Coachbuilder / Design Studio / Body Builder · Documented
- Ghia
- Manufacturer · Documented
- Fiat
- Designer · Documented
- Sergio Sartorelli
05 / VALUE
Value & price history
Recorded sale history
USD · 4 recorded sales
- Last sale
- USD 145,6002022
- Highest sale
- USD 145,6004 recorded sales
- Average sale
- USD 99,438Completed sales only
RECORDED SALES
Recorded sale history
USD
Recorded sale history
USD · 8 dated salesEach point is a completed sale with its own date, in chronological order. Dates are positioned by calendar time, with approximate placement when only a year or month is documented. The connecting line shows observed sales prices in this currency, not an appreciation index: transactions may concern different chassis and specifications. Factory prices and unsold estimates are excluded.
Auction & sale history
Showing 6 most recent of 9 market records. Expand to see the full history, including estimates and unsold lots.
| Date | Venue | Chassis | Record | Status | Amount |
|---|---|---|---|---|---|
| 2022 | Gooding & Company | Model-level · chassis not verified | Sale price | Sold | USD 145,600 |
| 2022 | Gooding & Company | Model-level · chassis not verified | Sale price | Sold | USD 145,600 |
| 2021 | RM Sotheby's | Model-level · chassis not verified | Sale price | Sold | USD 106,400 |
| 2021 | RM Sotheby's | Model-level · chassis not verified | Sale price | Sold | USD 106,400 |
| 18 May 2017 | Coys | Model-level · chassis not verified | Sale price | Candidate · Sold | GBP 78,750 |
| 2015 | RM Sotheby's | Model-level · chassis not verified | Sale price | Sold | USD 77,000 |
| 2015 | RM Sotheby's | Model-level · chassis not verified | Sale price | Sold | USD 77,000 |
| 2012 | RM Auctions | Model-level · chassis not verified | Sale price | Sold | USD 68,750 |
| 2012 | RM Auctions | Model-level · chassis not verified | Sale price | Sold | USD 68,750 |
Market observations describe documented transactions, estimates or offers. They are not themselves a current valuation of the vehicle.
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 10 photographs
Show 4 more photographs Show fewer photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| The Classic Car Trust — Italy's beach cars tcct.com | Specialist automotive history |
| CarStyling — 1957 Fiat Jolly (Ghia) www.carstyling.ru | Specialist design archive |











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