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THE ITALIAN COACHBUILDER SITE

Fiat 500 Jolly

1957Coachwork by Ghia

THE VEHICLE AT A GLANCE

Model dossier

Production period
1958–1965
Body style
Spiaggina
Engine
Inline-2
Type
Limited

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
USD 145,600 2022 · Gooding & CompanyRecorded sale of an example of this model.
Price details & sale history ↗

01 / THE STORY

History & context

The Fiat 500 Ghia Jolly, a beach car crafted by Carrozzeria Ghia from 1957 to 1966, embodies an iconic era of automotive design. Drawing inspiration from its larger counterpart, the Fiat 600 Jolly, this vehicle epitomizes a blend of style and functionality. Initially based on the mechanics of the Fiat Nuova 500 and later adapted to the Autobianchi base, it stands as one of Sergio Sartorelli’s pioneering projects. Sartorelli, assuming the technical helm of Ghia following Giovanni Savonuzzi’s departure, infused his vision into the Ghia Jolly. Despite its hefty price tag, nearly double that of a standard “500”, the Ghia Jolly swiftly attained cult status. A coveted possession among luminaries in finance, entertainment, and politics, it graced the yachts and estates of the elite. From Aristotle Onassis to Silvio Berlusconi, the allure of the Ghia Jolly transcended mere transportation; it symbolized luxury and sophistication. Marketwise, the Fiat 500 Jolly enjoyed stints in the United States from 1958 to 1962 and in Europe from 1957 to 1966. Even venturing as far as South Africa between 1958 and 1960, its global presence underscored its timeless appeal. However, the precise production figures remain elusive, lost in the annals of Ghia’s ownership transitions, ultimately culminating in Ford’s acquisition of the brand. Characteristic features of the Ghia Jolly included side protections and a minimalist windshield. Its open-air design eschewed traditional soft tops, favoring a sun protection awning supported by chrome tubing. Remarkably, the absence of doors lent it a distinctive charm. Only in the 1965 “economy” variant did unsightly chains mar its aesthetic. At launch, the Ghia Jolly dazzled in hues of pink, white, pale yellow, and sky blue. Underneath its stylish exterior lay the reliable mechanics of the original Fiat, boasting a time-honored air-cooled twin-cylinder engine. The introduction of an “economy” version in 1965 offered a more accessible option, featuring a standard bumper and seats wrapped in plastic cord within a tubular frame. Assembled within Ghia’s headquarters until 1966, the legacy of the Fiat 500 Jolly endures as a testament to automotive innovation and timeless elegance.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production type
Limited
Production from
1958
Production to
1965
Mechanical platform
Fiat 500
Production notes
Production-family record for original Ghia-built Fiat 500 Jollys. The 1957 Turin prototype/show identity remains a separate listing; later recreations are excluded. Fiat historical material dates production to 1958–1965.
Body & configuration · Legacy attribution
Spiaggina
Body & configuration · Recorded
Doorless · Wicker Seats

Engine & performance

Engine configuration
Inline-2
Specification notes
The Jolly sources explicitly identify this as a Ghia conversion of the Fiat 500 platform. Only the base vehicle is structured; Fiat 500 production technical figures are not inherited.

Individual vehicle

Documented chassis
5 chassis
  • 110 032738
  • 110 031098
  • 110.072952
  • 110 032743
  • 1100271507

Design & manufacture

Coachbuilder / Design Studio / Body Builder · Documented
Ghia
Manufacturer · Documented
Fiat
Designer · Documented
Sergio Sartorelli

05 / VALUE

Value & price history

Recorded sale history

USD · 4 recorded sales

Last sale
USD 145,6002022
Highest sale
USD 145,6004 recorded sales
Average sale
USD 99,438Completed sales only

RECORDED SALES

Recorded sale history

USD

Recorded sale history

USD · 8 dated sales
Scatter plot of completed auction sales. Every point has its own date. The gold line connects recorded prices for the selected currency only; different chassis may be represented. Horizontal positions represent calendar time. Year-only and month-only dates use approximate plotting positions. 157,128 107,175 57,223 2012 2014 2016 2018 2020 2022 USD 68,750 · 2012 · RM Auctions USD 68,750 · 2012 · RM Auctions USD 77,000 · 2015 · RM Sotheby's USD 77,000 · 2015 · RM Sotheby's USD 106,400 · 2021 · RM Sotheby's USD 106,400 · 2021 · RM Sotheby's USD 145,600 · 2022 · Gooding & Company USD 145,600 · 2022 · Gooding & Company
2022
Gooding & Company · Chassis not verified
USD 145,600

Each point is a completed sale with its own date, in chronological order. Dates are positioned by calendar time, with approximate placement when only a year or month is documented. The connecting line shows observed sales prices in this currency, not an appreciation index: transactions may concern different chassis and specifications. Factory prices and unsold estimates are excluded.

Auction & sale history

Showing 6 most recent of 9 market records. Expand to see the full history, including estimates and unsold lots.

Date Venue Chassis Record Status Amount
2022 Gooding & Company Model-level · chassis not verified Sale price Sold USD 145,600
2022 Gooding & Company Model-level · chassis not verified Sale price Sold USD 145,600
2021 RM Sotheby's Model-level · chassis not verified Sale price Sold USD 106,400
2021 RM Sotheby's Model-level · chassis not verified Sale price Sold USD 106,400
18 May 2017 Coys Model-level · chassis not verified Sale price Candidate · Sold GBP 78,750
2015 RM Sotheby's Model-level · chassis not verified Sale price Sold USD 77,000
2015 RM Sotheby's Model-level · chassis not verified Sale price Sold USD 77,000
2012 RM Auctions Model-level · chassis not verified Sale price Sold USD 68,750
2012 RM Auctions Model-level · chassis not verified Sale price Sold USD 68,750

Market observations describe documented transactions, estimates or offers. They are not themselves a current valuation of the vehicle.

06 / EVENTS & AWARDS

Events & awards

No events or documented awards are currently recorded for this vehicle.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

ReferenceSource type
The Classic Car Trust — Italy's beach cars tcct.com Specialist automotive history
CarStyling — 1957 Fiat Jolly (Ghia) www.carstyling.ru Specialist design archive

10 / CONNECTED HISTORY

Timeline

Chronological history9 dated records
  1. Unassigned chassis · Auction

    RM Auctions · Sold · USD 68,750

  2. Unassigned chassis · Auction

    RM Auctions · Sold · USD 68,750

  3. Unassigned chassis · Auction

    RM Sotheby's · Sold · USD 77,000

  4. Unassigned chassis · Auction

    RM Sotheby's · Sold · USD 77,000

  5. Unassigned chassis · Auction

    Coys · Sold · GBP 78,750

  6. Unassigned chassis · Auction

    RM Sotheby's · Sold · USD 106,400

  7. Unassigned chassis · Auction

    RM Sotheby's · Sold · USD 106,400

  8. Unassigned chassis · Auction

    Gooding & Company · Sold · USD 145,600

  9. Unassigned chassis · Auction

    Gooding & Company · Sold · USD 145,600

THE CONVERSATION

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