THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1960
- Body style
- Coupé
- Engine
- Inline-2
- Type
- One-off
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original list price
- ITL 785,000 c.1960 · Italy
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Fiat 500 Coupé Moretti is a distinctive and stylish adaptation of the iconic Fiat 500, crafted by the Italian coachbuilder Moretti. Unveiled at the 1960 Turin Auto Show, this unique model attracted significant attention for its innovative design features and youthful appeal. As was typical of Moretti’s approach, the Coupé was also offered in a spider configuration, catering to enthusiasts who appreciated both closed and open-air motoring. Moretti, known for its custom bodywork and creative reinterpretations of popular Fiat models, approached the Fiat 500 with a vision to transform it from a simple city car into a chic, fashionable vehicle. The Coupé’s most striking design element was its sharp, pointed nose, which gave the car a more aggressive and dynamic appearance compared to the standard Fiat 500. This design choice not only enhanced the car’s visual appeal but also subtly improved its aerodynamic profile. Another pioneering feature of the Fiat 500 Coupé Moretti was the use of vinyl bumpers. At a time when chrome and metal bumpers dominated automotive design, the choice of vinyl was both unconventional and forward-thinking. These bumpers not only reduced weight but also added a modern touch, marking the Coupé as a trailblazer in automotive styling. The Coupé’s compact yet stylish body was carefully crafted to maintain the original Fiat 500’s character while elevating its presence with refined details. Inside, the car featured a tastefully designed cabin, with more comfortable seating and upgraded materials compared to the standard model, appealing to young drivers looking for a sporty yet practical urban car. The Moretti Fiat 500 D Coupé, along with its spider variant, quickly found favor among the younger clientele, who were drawn to its blend of compact practicality and eye-catching design. Its success was rooted not only in its unique aesthetics but also in the affordable and approachable nature of the Fiat 500 base model, making it accessible to a broader audience. The Fiat 500 Coupé Moretti remains a celebrated example of 1960s Italian automotive ingenuity, where compact cars could be transformed into stylish and desirable vehicles through thoughtful design and a touch of flair. Its enduring popularity among collectors today underscores its status as a charming and innovative take on the beloved Fiat 500.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- One-off
Engine & performance
- Engine configuration
- Inline-2
Design & manufacture
- Designer · Documented
- Giovanni Michelotti
- Manufacturer · Documented
- Fiat
- Coachbuilder / Body Builder · Documented
- Moretti
05 / VALUE
Value & price history
Original price & purchase history
- Market
- Italy
- Price date
- c.1960
Auction & sale history
| Date | Venue | Chassis | Record | Status | Amount |
|---|---|---|---|---|---|
| c.1960 | Model-level · chassis not verified | Asking price | Candidate · Asking | ITL 785,000 |
Market observations describe documented transactions, estimates or offers. They are not themselves a current valuation of the vehicle.
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery
No publishable photographs are currently catalogued for this vehicle.
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Fiat 500 Moretti Coupe — model history en.wikipedia.org | Independent model history |
| Guide Automobiles Anciennes — Fiat 500 Coupé Moretti www.guide-automobiles-anciennes.com | Independent specialist history |
| Archivio Storico Michelotti — elenco vetture www.archiviostoricomichelotti.it | Designer official archive |













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