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THE ITALIAN COACHBUILDER SITE

Fiat 1400 Commerciale

1954Coachwork by Ghia

THE VEHICLE AT A GLANCE

Model dossier

Manufacturer
Fiat
Base model
1400
Coachbuilt version
Commerciale / Giardinetta Ghia Serie-Speciali
Coachbuilder
Ghia
Production period
1954
Body style
Station Wagon

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Fiat 1400 Commerciale, a Giardinetta variant, was showcased by Carrozzeria Ghia under the “Ghia Serie-Speciali” lineup at the 1954 Turin Auto Salon. This unique model embodied Ghia’s expertise in transforming standard Fiat vehicles into specialized, bespoke creations that combined utility with stylish design. The Fiat 1400 Commerciale Giardinetta was designed to cater to commercial needs while maintaining an aesthetic appeal. As a Giardinetta, it was essentially a station wagon, offering ample cargo space and practicality for various uses. Ghia’s touch ensured that this practicality did not come at the expense of style, presenting a vehicle that was both functional and visually attractive. Exhibited at the prestigious Turin Auto Salon, the 1400 Commerciale highlighted Ghia’s ability to innovate within the confines of Fiat’s robust engineering. The “Ghia Serie-Speciali” designation indicated that this model was part of a special series of custom-bodied cars, showcasing unique design elements and superior craftsmanship. The exterior of the 1400 Commerciale Giardinetta featured clean lines and elegant proportions, typical of Ghia’s mid-20th-century designs. The attention to detail was evident in the high-quality finishes and the thoughtful integration of form and function. The vehicle’s interior was designed to maximize cargo space while ensuring comfort for passengers, reflecting the dual-purpose nature of the Giardinetta. The Fiat 1400 Commerciale Giardinetta, as exhibited by Carrozzeria Ghia at the 1954 Turin Auto Salon, stands as a testament to Ghia’s skill in combining utility with style. This model exemplifies the ingenuity and elegance that characterized Italian coachbuilding during this period, offering a unique blend of practicality and aesthetic sophistication.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production type
Limited
Production notes
1954 Fiat 1400 Commerciale / Giardinetta by Ghia Serie-Speciali is source-backed through the exact archive and Turin event index. Production remains limited with exact quantity open; no donor mechanical data added.
Body & configuration · Legacy attribution
Giardiniera

03 / DESIGN, BODY & SUPPLIERS

Design, body & suppliers

Design & manufacture

Coachbuilder / Body Builder · Documented
Ghia
Manufacturer · Documented
Fiat

Body form & construction

Body style
Station Wagon

04 / EVENTS & CHRONOLOGY

Events & chronology

36° Salone Internazionale dell'Automobile – Torino General · verified
Date
1954
Chassis
General

Knowledge event_record_key CI1-74509-EVT-5474

CHRONOLOGICAL RECORD

General chronology

Chronological history1 dated records

09 / PERIOD ARCHIVE

Period photographs & advertising

THE CONVERSATION

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