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THE ITALIAN COACHBUILDER SITE

Dual-Ghia Firebomb

1955Coachwork by Ghia

THE VEHICLE AT A GLANCE

Model dossier

Production period
1955
Body style
Roadster / Cabriolet
Type
Concept

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Dual-Ghia Firebomb: After Chrysler Corporation chose not to move forward with the production of the Dodge Firearrow concept car, Gene Casaroll, a prominent Detroit industrialist and entrepreneur, saw an opportunity. Through his company, Dual Motors, Casaroll acquired the design and production rights from Chrysler, leading to the creation of the remarkable Dual-Ghia Firebomb. This innovative vehicle was designed to accommodate four adult passengers comfortably and featured a fully folding top with a glass back window and glass side windows, offering both style and functionality. The Firebomb served as the prototype for the limited production Chrysler-powered Dual-Ghia. It was introduced to the world on June 28, 1955, at an exclusive event for Detroit’s automotive press corps held at the Grosse Pointe Yacht Club, located just north of Detroit. This unveiling marked the beginning of a new era in automotive design and luxury. Between 1956 and 1958, a total of 104 Dual-Ghias were produced, including two coupes with distinctive fiberglass hardtops. The Dual-Ghia convertible was priced at $7,646, a considerable sum at the time, reflecting its premium build and luxurious features. The name “Dual-Ghia” honored both Casaroll’s Dual Motors and Italy’s renowned Ghia Coachbuilder, symbolizing the perfect fusion of American innovation and Italian craftsmanship. The Dual-Ghia quickly became a coveted status symbol, particularly among Hollywood’s elite. Its sleek design and exclusivity attracted a roster of high-profile owners, including entertainment icons such as Frank Sinatra, Debbie Reynolds, Dean Martin, and Sammy Davis Jr. Owning a Dual-Ghia was more than just possessing a car; it was a statement of sophistication and affluence. In summary, the Dual-Ghia Firebomb’s journey from concept to reality under Gene Casaroll’s visionary leadership highlights a unique chapter in automotive history. Its blend of luxury, design, and exclusivity ensured its place as an iconic symbol of mid-20th-century glamour and innovation.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production type
Concept

Design & manufacture

Coachbuilder / Body Builder · Documented
Ghia
Designer · Documented
Virgil Exner
Manufacturer · Documented
Dodge

04 / INDIVIDUAL HISTORY

Chassis & provenance

Chassis D55367824
Chassis number
D55367824
Year
1955

05 / VALUE

Value & price history

Auction & sale history

Date Venue Chassis Record Status Amount
2022 RM Sotheby's Chassis D55367824 Auction estimate Candidate · Unsold USD 900,000–1,100,000
18 Jan 1998 Barrett-Jackson Chassis D55367824 Auction Candidate · Unsold USD 100,000

Market observations describe documented transactions, estimates or offers. They are not themselves a current valuation of the vehicle.

06 / EVENTS & AWARDS

Events & awards

No events or documented awards are currently recorded for this vehicle.

08 / FROM THE ARCHIVE

Archive

No publishable archival references are currently catalogued for this vehicle.

10 / CONNECTED HISTORY

Timeline

Chronological history2 dated records
  1. D55367824 · Auction

    Barrett-Jackson · Unsold · USD 100,000

  2. D55367824 · Auction

    RM Sotheby's · Unsold

THE CONVERSATION

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