ASI Bertone Collection Returns to Turin at the Stellantis Heritage Hub

One of the most significant collections in international automotive design has officially returned home. The prestigious ASI Bertone Collection is now on display at the Stellantis Heritage Hub in Turin, marking a major cultural milestone for the city and for Italy’s automotive heritage.

The reopening was inaugurated yesterday at the Stellantis Heritage Hub, located in the historic Mirafiori district, where the collection now becomes part of an expanded and newly reorganized exhibition experience. The return of the collection restores a vital piece of Turin’s industrial and stylistic memory, bringing back to the city one of the most iconic legacies in global car design.

The result of an agreement between the Automotoclub Storico Italiano (ASI) and Stellantis Heritage, the initiative transforms a preservation project into a living cultural platform, accessible to the public and capable of further enhancing the prestige of the Italian – and especially Piedmontese – automotive system.

At the heart of the exhibition are 66 Bertone masterpieces, spanning from the 1960s to the early 2000s. The display includes production cars, design studies, prototypes and show cars representing collaborations with 20 international automotive brands, offering a unique narrative of radical vision, experimental design and creative freedom beyond the constraints of mass production.

Among the standout vehicles are some of the most celebrated icons in automotive history, including the Lamborghini Miura, the Lancia Stratos, the Fiat X1/9, and the legendary Lamborghini Countach. The collection also highlights Bertone’s groundbreaking concept cars such as the Ferrari Rainbow, Volvo Tundra, Chevrolet Ramarro and the innovative electric Bertone Z.E.R. (Zero Emission Record).

The exhibition opens with the 1963 Alfa Romeo Giulia Sprint, a model that perfectly embodies Bertone’s dual identity: the stylistic brilliance of its design center and the industrial excellence of its coachbuilding operations.

This new installation forms part of a wider transformation of the Heritage Hub, housed within the historic Officina 81 on Via Plava, a 15,000-square-meter former FIAT mechanical production facility dating back to 1939. Carefully restored to preserve its industrial character, the space now offers a more immersive visitor experience, with eight thematic exhibition areas and over 300 vehicles representing more than 120 years of Italian automotive innovation.

The return of the Bertone Collection further strengthens Turin’s position as a global capital of automotive culture and historical motoring, reinforcing the city’s deep-rooted connection to design excellence, engineering innovation and stylistic experimentation.

According to ASI President Alberto Scuro, the relocation fulfills the organization’s long-standing mission to preserve and return this extraordinary heritage to its rightful home in Turin. Meanwhile, Roberto Giolito, Head of Stellantis Heritage Italy, emphasized that the collection reinforces the Heritage Hub’s role as one of Europe’s most important automotive museums.

With online ticketing and daily public access now available (except Mondays), the renewed Heritage Hub offers visitors an extraordinary opportunity to rediscover the story of Italian motoring through one of the most influential design collections ever assembled.