THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1990
- Body style
- Roadster / Barchetta
- Type
- Concept
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Ford Zig is a concept car developed by Ghia, forming a distinctive pair alongside its counterpart, the Ghia Ford Zag, both debuting in 1990. Finished in mica black, the Zig presented a sleek, aerodynamic two-seat barchetta, offering a stark contrast to the brilliant white Zag, a versatile sports concept. Both vehicles were based on the Ford Fiesta architecture and envisioned as part of a potential lineup including sports cars, hatchbacks, sedans, pickups, and delivery vans, all utilizing shared lower door and body panels. The Zig’s design was characterized by its open-top configuration and a truncated windscreen inspired by classic sports racing cars. Inside, the cabin featured bright blue seats with neon green inserts, creating a striking visual complement to the lustrous black exterior. The instrument panel followed a futuristic design language, continuing the bold color scheme seen throughout the interior. Equipped with 16-inch custom-cut tires and bold wheels, the Zig embodied a blend of cutting-edge design and practical innovation. It aimed to showcase a dynamic vision for future automotive possibilities, exploring both aesthetic appeal and functional versatility within the compact car segment. Together with the Ghia Zag, the Ford Zig exemplified Ghia’s expertise in concept car design, pushing boundaries with its distinctive styling cues and forward-thinking approach to automotive innovation. While remaining a concept, the Zig left a lasting impression as a symbol of creativity and potential within the automotive industry during its era.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Concept
Engine & performance
- Specification notes
- Confidence detail moved from confidence: very-high
Design & manufacture
- Coachbuilder / Body Builder · Documented
- Ghia
- Manufacturer · Documented
- Ford
06 / EVENTS & AWARDS
Events & awards
Torino General · legacy_preserved
- Date
- 1990
- Chassis
- General
Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.
07 / THE VEHICLE IN DETAIL
Photo gallery 3 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Car Design News — Ford Zig and Zag (1990) www.cardesignnews.com | Specialist design press |
| CarStyling.ru — 1990 Ford Zig (Ghia) www.carstyling.ru | Specialist design archive |
| Carrozzieri Italiani — Ghia archive / Ford Zig www.carrozzieri-italiani.com | Coachbuilder archive inventory |











THE CONVERSATION
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