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THE ITALIAN COACHBUILDER SITE

Ford Zig

1990Coachwork by Ghia

THE VEHICLE AT A GLANCE

Model dossier

Production period
1990
Body style
Roadster / Barchetta
Type
Concept

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Ford Zig is a concept car developed by Ghia, forming a distinctive pair alongside its counterpart, the Ghia Ford Zag, both debuting in 1990. Finished in mica black, the Zig presented a sleek, aerodynamic two-seat barchetta, offering a stark contrast to the brilliant white Zag, a versatile sports concept. Both vehicles were based on the Ford Fiesta architecture and envisioned as part of a potential lineup including sports cars, hatchbacks, sedans, pickups, and delivery vans, all utilizing shared lower door and body panels. The Zig’s design was characterized by its open-top configuration and a truncated windscreen inspired by classic sports racing cars. Inside, the cabin featured bright blue seats with neon green inserts, creating a striking visual complement to the lustrous black exterior. The instrument panel followed a futuristic design language, continuing the bold color scheme seen throughout the interior. Equipped with 16-inch custom-cut tires and bold wheels, the Zig embodied a blend of cutting-edge design and practical innovation. It aimed to showcase a dynamic vision for future automotive possibilities, exploring both aesthetic appeal and functional versatility within the compact car segment. Together with the Ghia Zag, the Ford Zig exemplified Ghia’s expertise in concept car design, pushing boundaries with its distinctive styling cues and forward-thinking approach to automotive innovation. While remaining a concept, the Zig left a lasting impression as a symbol of creativity and potential within the automotive industry during its era.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production type
Concept

Engine & performance

Specification notes
Confidence detail moved from confidence: very-high

Design & manufacture

Coachbuilder / Body Builder · Documented
Ghia
Manufacturer · Documented
Ford

06 / EVENTS & AWARDS

Events & awards

Torino General · legacy_preserved
Date
1990
Chassis
General

Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

ReferenceSource type
Car Design News — Ford Zig and Zag (1990) www.cardesignnews.com Specialist design press
CarStyling.ru — 1990 Ford Zig (Ghia) www.carstyling.ru Specialist design archive
Carrozzieri Italiani — Ghia archive / Ford Zig www.carrozzieri-italiani.com Coachbuilder archive inventory

10 / CONNECTED HISTORY

Timeline

Chronological history1 dated records
  1. Unassigned chassis · Event

    Torino

THE CONVERSATION

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