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Stellantis Heritage Hub to Become the New Home of the ASI-Bertone Collection

December 16, 2025

The historic ASI-Bertone Collection returns to Turin in early 2026 and will be hosted at the Stellantis Heritage Hub in Mirafiori, following an agreement between ASI and Stellantis Heritage.

Turin, December 16, 2025 – During the official presentation of Salone Auto Torino 2026, an important announcement confirmed the long-awaited return of the ASI-Bertone Collection to its home city. Thanks to a strategic agreement between Automotoclub Storico Italiano (ASI) and Stellantis Heritage, the prestigious collection will be permanently displayed at the Stellantis Heritage Hub, located at Via Plava 80 in the Mirafiori district, starting in the first months of 2026.

The ASI-Bertone Collection includes an extraordinary selection of production cars, concept cars, prototypes and unique one-off models. Acquired and safeguarded by ASI in 2015, the collection represents more than six decades of automotive design and innovation, spanning from the 1950s to the early 2000s. Its return to Turin marks a significant cultural and historical milestone for the Italian automotive world.

A Major Boost for Turin’s Automotive Heritage

The relocation of the ASI-Bertone Collection further strengthens Turin’s position as a global hub for automotive culture. The vehicles showcased tell the story of “Made in Turin” design excellence, highlighting the city’s pivotal role in shaping international automotive styling, engineering and innovation.

Roberto Giolito, Head of Stellantis Heritage Italy, commented on the importance of the project:

“The mission of the Heritage Hub is to tell, through an evolutionary perspective, over one hundred years of automotive history deeply connected to the city of Turin. The arrival of the ASI-Bertone Collection further reinforces the Heritage Hub’s role as a unique reference point in the museum landscape, capable of narrating the fundamental stages of technological evolution and design across multiple fields.”

Giolito also underlined how the collection enriches the existing exhibition, offering visitors a broader narrative that ranges from motorsport to emissions reduction, from bespoke coachbuilt cars to mass-produced vehicles that shaped global mobility.

Stellantis Heritage Hub: An International Reference Point

Housed within the former Officina 81 at the historic Mirafiori complex, the Stellantis Heritage Hub continues to grow as an international center dedicated to the preservation and promotion of Italian automotive heritage. The integration of the ASI-Bertone Collection enhances its value, making it an unmissable destination for enthusiasts, collectors, designers and historians.

This initiative confirms Turin as the capital of automotive craftsmanship, celebrating a legacy built on innovation, style and territorial identity. By preserving and showcasing iconic vehicles, Stellantis Heritage and ASI contribute to passing on a unique cultural heritage to future generations.

With the arrival of the ASI-Bertone Collection in 2026, the Stellantis Heritage Hub is set to become one of Europe’s most important automotive museum spaces, further enriching the cultural offering of Turin and reaffirming Italy’s leadership in automotive design and history.

ABOUT THE AUTHOR

Andreas Scheidl

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

More stories by Andreas Scheidl ↗

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