Michelotti World: 1921-2021 Cento Anni di un designer senza confini

From 6th October 2021 to 9th January 2022

The MAUTO – Museo Nazionale dell’Automobile di Torino today inaugurates the exhibition “MICHELOTTI WORLD. 1921-2021 Cento Anni di un designer senza confini” (“One hundred years of a designer without borders”).

Giovanni Michelotti is one of the most admired stylists in the world. Although he never became a manufacturer, his style is among the brightest of the 1950s-70s, with notable examples even during the years between the war. Some brands (including BMW) still consider his contribution indelible today.

On the centenary of his birth, MAUTO sets up an important solo show dedicated to the designer from Turin. For the first time, a large portion of the Michelotti archive will be shown to the public. Sketches, technical drawings, shape plans, scale models will be visible at MAUTO, together with a selection of the most representative cars. These, together with paper documents, unpublished films and an evocative scenographic layout, will tell the professional and human story of the designer.

The exhibition project is curated by Giosuè Boetto Cohen, with the support of Edgardo Michelotti, son of the designer and keeper of the private archive.