TOGG Smart Concept

The TOGG Smart Concept, unveiled at the 2022 CES in Las Vegas, represents a bold and elegant vision of the future from Turkish mobility brand TOGG. Designed by the in-house design team led by Murat Günak, in strategic collaboration with renowned Italian studio Pininfarina, the Smart Concept showcases a sophisticated fastback silhouette that blends style, technology, and innovation. Its refined design language is characterized by a sculpted profile line that flows seamlessly from the headlights—reminiscent of those on the upcoming C-SUV production model first revealed in 2019—along the upper side panels to the sharply defined rear. One of the concept’s most distinctive features is the illuminated TOGG logo on the hood, symbolizing the fusion of Eastern and Western design philosophies. The multi-spoke wheels maintain the brand’s stylistic DNA, while the windshield has been reengineered to align with the vehicle’s fully electric architecture, emphasizing modernity and aerodynamic flow. Inside, the TOGG Smart Concept emphasizes user-centric innovation with a series of full-width digital displays integrated into the dashboard, all controlled by TOGG’s proprietary Usecase Mobility platform. The cabin blends SUV-inspired spaciousness with a luxury aesthetic. It features a sporty yet elegant steering wheel and four individual seats—light leather in the front and dark leather in the rear—each with integrated turquoise seatbelts. This color choice not only nods to TOGG’s electrified identity but also reinforces the brand’s unique character. Adding to its concept car allure, the Smart Concept features dramatic rear-hinged doors that open in a book-style fashion, eliminating the central B-pillar and allowing for a more open, futuristic entry experience. This thoughtful combination of aesthetic appeal, innovative technology, and cultural symbolism places the TOGG Smart Concept at the forefront of next-generation mobility design.