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Rolls-Royce Phantom VII Drophead Coupé Pininfarina

2010Coachwork by Pininfarina

THE VEHICLE AT A GLANCE

Model dossier

Production period
2010
Body style
Cabriolet
Type
One-off
Production
1

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

This Rolls-Royce Phantom Pininfarina One-off was commissioned by the late Douw Steyn, a distinguished South African businessman. With a reported cost of $2.3 million, this bespoke masterpiece reflects both luxury and meticulous craftsmanship. While undeniably a significant investment, the attention to detail and design justifies the price. This exclusive Phantom made several public appearances, including at Steyn City and the prestigious Concours d’ Elegance South Africa, where it captivated automotive enthusiasts. Built on the Rolls-Royce Phantom VII Drophead chassis, this one-of-a-kind creation is a true testament to Pininfarina’s craftsmanship. Reports indicate that no expense was spared in realizing Steyn’s vision, with the project totaling approximately $2.3 million (€1.75 million / £1.49 million). As with any bold design, opinions vary—while some admire its striking aesthetics, others find the combination of a 1930s-inspired paint scheme with modern six-spoke wheels and lateral shark vents unconventional. The rear-end design, in particular, has sparked lively discussions among enthusiasts and critics alike. This exceptional Phantom was the second recent Rolls-Royce built by Pininfarina on this chassis, following the Hyperion concept, which debuted at the 2008 Pebble Beach Concours d’Elegance. Like its predecessor, this Phantom blends Rolls-Royce’s timeless elegance with Pininfarina’s distinctive design language, creating a unique and memorable automobile. Bespoke vehicles like the Rolls-Royce Phantom Pininfarina One-off showcase the pinnacle of personalized luxury. It stands as a remarkable example of automotive artistry, a true reflection of the owner’s vision, and a conversation piece in the world of custom coachbuilding. Regardless of differing opinions on its styling, there’s no denying its exclusivity and significance in automotive history.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production
1
Production type
One-off
Mechanical platform
Rolls-Royce Phantom VII

Design & manufacture

Coachbuilder / Body Builder · Documented
Pininfarina
Manufacturer · Documented
Rolls-Royce

06 / EVENTS & AWARDS

Events & awards

No events or documented awards are currently recorded for this vehicle.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

ReferenceSource type
IOL Motoring — Douw Steyn bespoke Rolls-Royce iol.co.za Independent automotive press

THE CONVERSATION

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