THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 2010
- Body style
- Cabriolet
- Type
- One-off
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
This Rolls-Royce Phantom Pininfarina One-off was commissioned by the late Douw Steyn, a distinguished South African businessman. With a reported cost of $2.3 million, this bespoke masterpiece reflects both luxury and meticulous craftsmanship. While undeniably a significant investment, the attention to detail and design justifies the price. This exclusive Phantom made several public appearances, including at Steyn City and the prestigious Concours d’ Elegance South Africa, where it captivated automotive enthusiasts. Built on the Rolls-Royce Phantom VII Drophead chassis, this one-of-a-kind creation is a true testament to Pininfarina’s craftsmanship. Reports indicate that no expense was spared in realizing Steyn’s vision, with the project totaling approximately $2.3 million (€1.75 million / £1.49 million). As with any bold design, opinions vary—while some admire its striking aesthetics, others find the combination of a 1930s-inspired paint scheme with modern six-spoke wheels and lateral shark vents unconventional. The rear-end design, in particular, has sparked lively discussions among enthusiasts and critics alike. This exceptional Phantom was the second recent Rolls-Royce built by Pininfarina on this chassis, following the Hyperion concept, which debuted at the 2008 Pebble Beach Concours d’Elegance. Like its predecessor, this Phantom blends Rolls-Royce’s timeless elegance with Pininfarina’s distinctive design language, creating a unique and memorable automobile. Bespoke vehicles like the Rolls-Royce Phantom Pininfarina One-off showcase the pinnacle of personalized luxury. It stands as a remarkable example of automotive artistry, a true reflection of the owner’s vision, and a conversation piece in the world of custom coachbuilding. Regardless of differing opinions on its styling, there’s no denying its exclusivity and significance in automotive history.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- One-off
- Mechanical platform
- Rolls-Royce Phantom VII
Design & manufacture
- Coachbuilder / Body Builder · Documented
- Pininfarina
- Manufacturer · Documented
- Rolls-Royce
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 5 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| IOL Motoring — Douw Steyn bespoke Rolls-Royce iol.co.za | Independent automotive press |











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