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THE ITALIAN COACHBUILDER SITE

Rayton Fissore Magnum

1984Coachwork by Pininfarina

THE VEHICLE AT A GLANCE

Model dossier

Production period
1984
Body style
SUV
Type
Limited
Production
6000

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Rayton Fissore Magnum was a luxury four-wheel-drive vehicle produced in Italy from 1985 to 1998 by Rayton Fissore, a company founded by Giulio Malvino after the acquisition of the historic Carrozzeria Fissore name. The Magnum was conceived as a high-end off-road vehicle positioned above utilitarian 4×4s and aimed at private, institutional, and export markets. The design was attributed to Tom Tjaarda, who developed a squared, architectural body emphasizing vertical surfaces, a high beltline, and a formal front end. The bodywork was mounted on a shortened and lowered Iveco WM40-10 truck-derived chassis, retaining its robust four-wheel-drive layout, live axles, and heavy-duty suspension components. Rayton Fissore employed a patented construction method known as UNIVIS, combining a tubular steel frame with bolted body panels to increase torsional rigidity and facilitate assembly. Production began in 1985. Early European versions were offered with a range of engines sourced from multiple manufacturers, including supercharged four-cylinder petrol units, Alfa Romeo V6 engines, and turbocharged diesel options. Transmissions included manual and automatic gearboxes depending on specification. Interior trim levels were markedly upscale for the segment, featuring leather upholstery, wood inserts, air conditioning, and power accessories. The Magnum found institutional use in Italy, with turbodiesel variants supplied to police and government agencies. Civilian sales were limited but steady, with the vehicle marketed as an alternative to Range Rover and Mercedes-Benz G-Class models. From 1989, the Magnum was adapted for the North American market under the name Laforza. The original Laforza 5-liter was updated by Pininfarina who also did the final assembly. These versions were modified to meet U.S. regulations and fitted with Ford V8 engines, most commonly the 5.0-litre unit, paired with automatic transmissions. Partial assembly and final modifications took place in the United States.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production
6000
Production type
Limited

Engine & performance

Specification notes
Rayton Fissore Magnum: wheelbase 2700 mm, length 4570 mm and width 2010 mm are corroborated by technical references. Height remains blank because published archival/specification sources conflict between 1780 and 1880 mm; legacy 1880 is retained only as evidence.

Dimensions & accommodation

Wheelbase
2,700 mm
Length
4,570 mm
Width
2,010 mm
Height
1,880 mm

Design & manufacture

Coachbuilder / Body Builder · Documented
Pininfarina
Designer · Candidate
Tom Tjaarda
Manufacturer · Documented
Rayton Fissore

06 / EVENTS & AWARDS

Events & awards

No events or documented awards are currently recorded for this vehicle.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

THE CONVERSATION

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