THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1996
- Body style
- Hatchback
- Type
- Concept
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Fiat Bravo Bis, exhibited by Zagato at the 1996 Turin Motor Show, was a striking example of automotive retro-styling. This concept car was part of a collection of Fiat Bravo/Brava-based designs created by various coachbuilders and co-funded by Fiat as part of the company’s design contest. Zagato’s Bravo Bis presented a unique take on the SUV Coupe genre, blending stylish, retro-inspired aesthetics with contemporary design. The Bravo Bis was conceived as a modern reinterpretation of classic Fiat design elements, drawing more inspiration from the iconic 8V than from the more recent Tipo-based coupe or its predecessors, such as the Fiat 124 and 128 coupes. The Bravo Bis was showcased in a sophisticated silver paint job that accentuated its sleek, aerodynamic lines. A notable feature was the covered spare tire mounted on the back, giving the vehicle an off-road-inspired look and enhancing its rugged appeal. This design element, while unconventional for a city car, underscored the Bravo Bis’s distinctive character. The tail lights of the Bravo Bis were sourced from the original Fiat Bravo, connecting the concept car to its roots while highlighting the retro theme. This homage to earlier Fiat designs complemented the vehicle’s overall aesthetic, reinforcing its retro yet modern charm. The Bravo Bis exemplified Zagato’s ability to blend historical design influences with contemporary automotive trends, creating a concept that was both nostalgic and forward-looking. As part of the broader Fiat design contest, the Bravo Bis showcased how classic design cues could be reimagined in a modern context, offering a stylish alternative within the lineup of Bravo/Brava-based concepts.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- Concept
Engine & performance
- Specification notes
- Zagato's official atelier archive confirms the Fiat Bravo Bis Zagato as a 1996 project. The available primary archive entry identifies the vehicle but does not publish project-specific dimensions or powertrain data; no Fiat Bravo production specification is inherited.
Design & manufacture
- Manufacturer · Documented
- Fiat
- Coachbuilder / Body Builder · Documented
- Zagato
- Designer · Documented
- Norihiko Harada
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 4 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Zagato Atelier — 1996 Fiat Bravo Bis Zagato www.zagato.it | Design house archive |










THE CONVERSATION
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