The Ferrari Rossa: Born to celebrate the Pininfarina 70 years of activity, “rossa”, “Concept Car of the Year” 2000, is a two-seater Spider with Ferrari mechanical components, a perfect foundation on which to link with an imaginary thread the past to the future, while interpreting and evolving several of the more powerful themes of the long collaboration between Ferrari and Pininfarina. Rossa is in fact the research concept realised by Pininfarina to celebrate its 70 years in the business. A two-seater spider on Ferrari mechanicals, it could hardly be bettered as a concept link between Pininfarina’s past and future. The Rossa in fact interprets and pushes forward some of the key themes in the long partnership between Ferrari and Pininfarina, just as the Testa Rossa in 1958 and the Mythos concept car in 1989. The result, however, is no vacuous “retromobile”, no sterile collection of quotations from the past. What the Rossa does is to present a homogeneous, organic vision of what a traditional front-engined two-seater open car might evolve in the third millennium. The mechanicals are from the 550 Maranello with the same wheelbase and tracks. The formal interpretation, by contrast, is absolutely free-wheeling in the best tradition of pure research by Pininfarina whose concept cars based on Ferrari mechanicals have included such recognised masterpieces as the Dino Berlinetta Speciale, the P5, the 512S, the Modulo and the Pinin, to name but five. Winner of the Design Award for Concept Cars & Prototypes at the Concorso d’Eleganza Villa d’Este 2003.