BMW 2800 GTS Frua

The BMW 2800 GTS Frua, crafted by the renowned Italian designer Pietro Frua, is a unique vehicle based on the BMW E9 platform, yet it stands out distinctly from the standard E9 models. Initially born as a BMW 2800 CS, Frua envisioned a car that would transcend the conventional design of its production counterpart. He aimed for a more eccentric and distinctive style, thus while retaining the original chassis, engine, and transmission, Frua completely transformed the bodywork, creating a one-of-a-kind automobile. The 2800 GTS Frua showcases Frua’s flair for innovative design. The exterior was meticulously crafted to deviate from the familiar lines of the BMW E9, embodying a more extravagant and avant-garde aesthetic. This bold approach resulted in a car that not only differed significantly in appearance from the production 2800 CS but also reflected Frua’s artistic vision and design philosophy. Despite its innovative design, BMW tested the 2800 GTS and concluded that it was not suitable for mass production. Consequently, Frua sold the car in Spain in 1971, where it was painted red. The unique vehicle eventually faded into obscurity, becoming a rare and forgotten gem in the automotive world. The story took a remarkable turn when BMW Classic rediscovered the 2800 GTS Frua. Recognizing its historical and design significance, BMW Classic undertook a thorough restoration of the car from 2017 to 2019. This meticulous restoration process aimed to bring the car back to its original glory, preserving Frua’s unique design elements while ensuring the vehicle’s mechanical reliability. The restored BMW 2800 GTS Frua made its triumphant return to the public eye at the 2021 Villa d’Este Concorso d’Eleganza, a prestigious event celebrating automotive elegance and design. Its exhibition at this renowned concourse underscored the car’s significance as a blend of German engineering and Italian design excellence. The BMW 2800 GTS Frua, with its unique history and distinctive style, stands as a testament to the innovative spirit of Pietro Frua and remains a cherished piece of automotive history.