THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1974
- Body style
- Coupé
- Engine
- Inline-4
- Type
- Concept
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Audi 100S Coupe, a striking design by the renowned coachbuilder Frua, made its debut at the 1974 Geneva Motor Show. This concept car showcased Audi’s venture into more dynamic and stylish offerings, combining innovative engineering with Frua’s distinctive design flair. The Audi 100S Coupe was powered by a mid-engine configuration, housing an 1,871cc four-cylinder engine. Its bold and modern aesthetic was ahead of its time, featuring smooth, aerodynamic lines and a sleek, coupe body that emphasized sportiness and performance. The mid-engine layout was an unusual and exciting feature for a car of this era, suggesting a focus on improving handling and weight distribution for a more engaging driving experience. Despite its impressive design and engineering, the Audi 100S Coupe remained a one-off concept, and was never put into production. However, it remains an iconic part of Audi’s design history, demonstrating the brand’s willingness to experiment and innovate with high-end, cutting-edge designs. The car also serves as a testament to Frua’s expertise in automotive styling, with his signature emphasis on elegance, aerodynamics, and streamlined form. Though it never reached production, the 100S Coupe remains a collector’s dream and a highlight of automotive design exhibitions, representing a moment when Audi’s vision for a more stylish and performance-oriented future was given form.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Concept
Engine & performance
- Engine configuration
- Inline-4
Design & manufacture
- Coachbuilder / Body Builder · Documented
- Frua
- Designer · Documented
- Pietro Frua
- Manufacturer · Documented
- Audi
06 / EVENTS & AWARDS
Events & awards
Geneva General · legacy_preserved
- Date
- 1974
- Chassis
- General
Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.
07 / THE VEHICLE IN DETAIL
Photo gallery 3 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Pietro Frua Catalogue raisonné — 1970–1983 www.pietro-frua.de | Specialist designer archive catalogue raisonne |













THE CONVERSATION
Comments 0
Share a memory, a period photograph or a documented detail about this car.