Skip to content
THE ITALIAN COACHBUILDER SITE

Audi 100S Coupé Speciale Frua

1974Coachwork by Frua

THE VEHICLE AT A GLANCE

Model dossier

Production period
1974
Body style
Coupé
Engine
Inline-4
Type
Concept

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Audi 100S Coupe, a striking design by the renowned coachbuilder Frua, made its debut at the 1974 Geneva Motor Show. This concept car showcased Audi’s venture into more dynamic and stylish offerings, combining innovative engineering with Frua’s distinctive design flair. The Audi 100S Coupe was powered by a mid-engine configuration, housing an 1,871cc four-cylinder engine. Its bold and modern aesthetic was ahead of its time, featuring smooth, aerodynamic lines and a sleek, coupe body that emphasized sportiness and performance. The mid-engine layout was an unusual and exciting feature for a car of this era, suggesting a focus on improving handling and weight distribution for a more engaging driving experience. Despite its impressive design and engineering, the Audi 100S Coupe remained a one-off concept, and was never put into production. However, it remains an iconic part of Audi’s design history, demonstrating the brand’s willingness to experiment and innovate with high-end, cutting-edge designs. The car also serves as a testament to Frua’s expertise in automotive styling, with his signature emphasis on elegance, aerodynamics, and streamlined form. Though it never reached production, the 100S Coupe remains a collector’s dream and a highlight of automotive design exhibitions, representing a moment when Audi’s vision for a more stylish and performance-oriented future was given form.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production type
Concept

Engine & performance

Engine configuration
Inline-4

Design & manufacture

Coachbuilder / Body Builder · Documented
Frua
Designer · Documented
Pietro Frua
Manufacturer · Documented
Audi

06 / EVENTS & AWARDS

Events & awards

Geneva General · legacy_preserved
Date
1974
Chassis
General

Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.

08 / FROM THE ARCHIVE

Archive

References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.

ReferenceSource type
Pietro Frua Catalogue raisonné — 1970–1983 www.pietro-frua.de Specialist designer archive catalogue raisonne

10 / CONNECTED HISTORY

Timeline

Chronological history1 dated records
  1. Unassigned chassis · Event

    Geneva

THE CONVERSATION

Comments 0

Share a memory, a period photograph or a documented detail about this car.

Join the conversation