THE VEHICLE AT A GLANCE
Model dossier
- Manufacturer
- Rayton Fissore
- Base model
- Magnum 4x4
- Coachbuilt version
- European luxury-SUV core family
- Coachbuilder
- Pininfarina
- Production period
- 1984
- Body style
- SUV
- Designer
- Tom Tjaarda
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Rayton Fissore Magnum was a luxury four-wheel-drive vehicle produced in Italy from 1985 to 1998 by Rayton Fissore, a company founded by Giulio Malvino after the acquisition of the historic Carrozzeria Fissore name. The Magnum was conceived as a high-end off-road vehicle positioned above utilitarian 4×4s and aimed at private, institutional, and export markets. The design was attributed to Tom Tjaarda, who developed a squared, architectural body emphasizing vertical surfaces, a high beltline, and a formal front end. The bodywork was mounted on a shortened and lowered Iveco WM40-10 truck-derived chassis, retaining its robust four-wheel-drive layout, live axles, and heavy-duty suspension components. Rayton Fissore employed a patented construction method known as UNIVIS, combining a tubular steel frame with bolted body panels to increase torsional rigidity and facilitate assembly. Production began in 1985. Early European versions were offered with a range of engines sourced from multiple manufacturers, including supercharged four-cylinder petrol units, Alfa Romeo V6 engines, and turbocharged diesel options. Transmissions included manual and automatic gearboxes depending on specification. Interior trim levels were markedly upscale for the segment, featuring leather upholstery, wood inserts, air conditioning, and power accessories. The Magnum found institutional use in Italy, with turbodiesel variants supplied to police and government agencies. Civilian sales were limited but steady, with the vehicle marketed as an alternative to Range Rover and Mercedes-Benz G-Class models. From 1989, the Magnum was adapted for the North American market under the name Laforza. The original Laforza 5-liter was updated by Pininfarina who also did the final assembly. These versions were modified to meet U.S. regulations and fitted with Ford V8 engines, most commonly the 5.0-litre unit, paired with automatic transmissions. Partial assembly and final modifications took place in the United States.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 6000
- Production type
- Limited
Engine & performance
- Specification notes
- Rayton Fissore Magnum: wheelbase 2700 mm, length 4570 mm and width 2010 mm are corroborated by technical references. Height remains blank because published archival/specification sources conflict between 1780 and 1880 mm; legacy 1880 is retained only as evidence.
Dimensions & accommodation
- Wheelbase
- 2,700 mm
- Length
- 4,570 mm
- Width
- 2,010 mm
- Height
- 1,880 mm
- Wheelbase
- 2700 mm
- Length
- 4570 mm
- Width
- 2010 mm
- Height
- 1880 mm
03 / DESIGN, BODY & SUPPLIERS
Design, body & suppliers
Design & manufacture
- Coachbuilder / Body Builder · Documented
- Pininfarina
- Designer · Candidate
- Tom Tjaarda
- Manufacturer · Documented
- Rayton Fissore
Body form & construction
- Body style
- SUV
04 / EVENTS & CHRONOLOGY
Events & chronology
No events or documented awards are currently recorded for this vehicle.
08 / GALLERY
Photo gallery 10 photographs
Show 4 more photographs Show fewer photographs
09 / PERIOD ARCHIVE
Period photographs & advertising
The period archive gallery will show historical photographs, advertisements, brochures and press images once assets, provenance and usage rights have been recorded in the masterfile.











THE CONVERSATION
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