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THE ITALIAN COACHBUILDER SITE

Mercury Coupé Farina

1950Coachwork by Stabilimenti Farina

THE VEHICLE AT A GLANCE

Model dossier

Production period
1950
Body style
Coupé
Type
One-off
Production
1

THE PEOPLE BEHIND THE CAR

Coachbuilding, design & conversions

PRICE & SALES RECORD

Vehicle value

Original price
Not documented
Latest recorded sale
Not documented

01 / THE STORY

History & context

The Mercury Coupé Farina one-off made its grand debut at the prestigious 32nd Turin Motorshow of 1950, proudly showcased at the Stabilimenti Farina stand. This remarkable creation was commissioned directly by Ford, who entrusted Stabilimenti Farina with the task of crafting a bespoke vehicle for none other than Henry Ford II himself. To bring this vision to life, Ford sent a Mercury chassis to Turin, laying the foundation for an extraordinary collaboration. Designed by the talented Franco Martinengo, the result was a magnificent 2-door sedan boasting seating for six—a testament to both luxury and innovation. With its massive presence and exquisite craftsmanship, the Mercury Coupé Farina instantly became the star attraction of the Stabilimenti Farina stand, captivating the imaginations of all who beheld it. Following its triumphant unveiling in Turin, the one-off creation was shipped to Detroit, where it awaited the delighted embrace of its owner, Henry Ford II. Its journey from Italy to the heart of American automotive innovation marked a momentous occasion, symbolizing the transatlantic exchange of design excellence and engineering prowess. The Mercury Coupé Farina stands as a shining example of the visionary collaborations that defined the golden age of automotive design. Its bespoke elegance and unparalleled craftsmanship continue to inspire admiration and awe, reminding us of the boundless creativity and ingenuity that drive the pursuit of automotive excellence. As a cherished artifact of automotive history, this one-of-a-kind masterpiece remains a timeless symbol of luxury, sophistication, and the enduring spirit of innovation.

02 / TECHNICAL IDENTITY

Specifications & construction

Production & construction

Production
1
Production type
One-off

Engine & performance

Specification notes
Confidence detail moved from confidence: high_disposition_only

Design & manufacture

Coachbuilder / Body Builder · Documented
Stabilimenti Farina
Designer · Candidate
Franco Martinengo
Manufacturer · Documented
Mercury

06 / EVENTS & AWARDS

Events & awards

Torino General · From the historical archive
Date
1950
Chassis
General

08 / FROM THE ARCHIVE

Archive

No publishable archival references are currently catalogued for this vehicle.

10 / CONNECTED HISTORY

Timeline

Chronological history1 dated records
  1. Unassigned chassis · Event

    Torino

THE CONVERSATION

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