Lexus GS

The Lexus GS, designed by the renowned Giorgetto Giugiaro, marks a significant departure from traditional Japanese premium sedans of its time. In 1988, Italdesign embarked on crafting the initial design sketches of what would eventually become the GS 300. Their objective was clear: to create a luxurious saloon that eschewed the excessive exterior ornamentation prevalent in its contemporaries, opting instead for a more refined, European-inspired aesthetic. Drawing inspiration from the Lexus LS flagship and SC performance coupe, Italdesign sculpted the exterior of the GS with sleek, aerodynamic lines, culminating in a distinctive wedge-like silhouette. With a high rear decklid and broader proportions than its competitors, the GS exuded an air of sophistication and modernity. Notably, its design achieved a commendable drag coefficient of Cd=0.31, a testament to its engineering prowess. The exterior palette offered by Lexus encompassed both single-tone and dual-tone finishes, providing consumers with a range of options to suit their preferences. While some observers drew parallels between the GS 300 and Italdesign’s 1990 concept car, the Jaguar Kensington, Italdesign clarified that the Lexus GS was conceived independently and predated the Kensington. Underpinning its striking exterior design, the GS boasted a sophisticated suspension system featuring independent, double-wishbone setups at both the front and rear. This engineering choice not only contributed to the car’s agile handling but also ensured a comfortable ride, further enhancing its appeal to discerning drivers. In October 1991, the Italdesign-designed saloon made its debut in Japan under the Toyota Aristo moniker, signaling the culmination of years of meticulous design and engineering efforts. With its fusion of cutting-edge design, advanced technology, and superior performance, the Lexus GS solidified its position as a formidable contender in the luxury sedan segment. In essence, the Lexus GS stands as a testament to the collaborative efforts between Italdesign and Lexus, showcasing their shared commitment to innovation and excellence in automotive design. From its distinctive exterior styling to its refined driving dynamics, the GS remains a timeless icon of luxury and sophistication. Exhibited at the 1992 Turin Auto Salon as the Toyota Aristo.