THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 2010
- Body style
- Berlina
- Engine
- V8 + optional electric hybrid motor
- Type
- Concept
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The I.DE.A Sofia was unveiled at the 2010 Geneva Motor Show, a design study of a four-door, four-seater large sedan that pays homage to Italian elegance and femininity with an exterior inspired by classic sportscars. The Sofia Concept, revealed by Italian IDEA Institute at the 2010 Geneva Motor Show, pays homage to “Italianity” in all of its forms, starting from the very name, inspired by Italian actress Sofia Loren. The design of the IDEA Sofia combines large dimensions (5+ meters in length, 2+ meters in width) with a relatively low stance (1,38 meters) and smooth and flowing lines inspired by classic Italian sportscars. The overall result has a strong link with the ERA concept presented at Geneva in 2009, and shows some reminescences of the recent Fisker Karma and Tesla Model S, especially in the side view. The front end is dynamic and features thin LED headlamps and a grille inspired by premium Italian brands.The profile features a distinctive character line that runs from the front fender to the C-Pillar and creates a bottom border for the side windows. The side view mirrors are replaced by minimal cameras and the tapered rear end is visually lightened by the design of the bumper. Even if the concept presented was a static model, the vehicle has been designed to accomodate a hybrid powertrain with a V8 engine, capable of more than 400 hp. The interior which was not revealed can accomodate four passengers. The I.DE.A Sofia Concept represents a further step in the company’s renewal process, started back in 2007.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Concept
Engine & performance
- Engine configuration
- V8 + optional electric hybrid motor
- Transmission
- 6-speed sequential
- Specification notes
- Published concept specification describes a 400-CV V8 and an optional 100-CV electric motor. Power is retained in notes rather than collapsed into one structured figure because the source presents alternative/combined concept configurations.
Design & manufacture
- Design Studio / Engineering · Documented
- I.DE.A Institute
- Designer · Candidate
- Umberto Palermo
06 / EVENTS & AWARDS
Events & awards
Geneva General · legacy_preserved
- Date
- 2010
- Chassis
- General
Preserved CI 1.0 relation. Evidence field: _yoast_wpseo_primary_events. No award inferred.
07 / THE VEHICLE IN DETAIL
Photo gallery 5 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| All Car Index — I.DE.A Sofia company press material www.allcarindex.com | Company press material archive |
| Quattroruote — I.DE.A Sofia, Geneva 2010 www.quattroruote.it | Period automotive press |












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