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Studio Michelotti

AT A GLANCE

Founded
1949
Historical city
Turin
Country
Italy
Vehicle awards
3

THE STORY

Overview

Studio Michelotti, established in 1959 when its founder, Giovanni Michelotti, secured a workshop in Via Levanna, Turin, marked a pivotal moment in automotive design. This strategic move enabled the creation of 1:1 scale bodies and maquettes, transforming conceptual sketches into tangible prototypes. Collaborations with renowned coachbuilders such as Vignale, Bertone, Allemano, and Ghia flourished, earning Michelotti acclaim from industry leaders. His innovative approach opened doors to significant partnerships with global automotive giants, solidifying Studio Michelotti’s legacy as a trailblazer in the world of automotive design and shaping iconic vehicles for generations to come.

KEY MOMENTS

Timeline

  1. Birth of Giovanni Michelotti

    Turin, Italy

  2. Foundation of Studio Michelotti

    Turin, Italy

  3. Forty Michelotti-designed cars appear at the 1954 Turin Motor Show

    Turin, Italy

  4. Michelotti’s BMW 700 Coupé establishes a major direct relationship with BMW

    Germany

  5. Michelotti’s Triumph Herald anchors the long Standard-Triumph collaboration

    United Kingdom

  6. Giovanni Michelotti opens his own workshop

    Turin, Italy

  7. The Michelotti-designed Hino Contessa 1300 enters production in Japan

    Japan

  8. Edgardo Michelotti succeeds Giovanni Michelotti in the studio

    Turin, Italy

  9. Death of Giovanni Michelotti

    Turin, Italy

  10. Edgardo Michelotti’s management phase of the inherited studio ends

    Turin, Italy

PEOPLE & DESIGN

Designers

AWARDS & RECOGNITION

Palmarès

Vehicle awards

3 documented vehicle awards

THE CONVERSATION

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