THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1974
- Body style
- Coupé
- Type
- Prototype
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- Not documented
01 / THE STORY
History & context
The Hyundai Pony Coupé, born from the chassis of the Hyundai Pony sedan, stands as a testament to innovative automotive design, destined to leave an indelible mark on the industry. Its significance becomes even more apparent when considering its role as the primary inspiration for the iconic DeLorean DMC-12. This experimental creation by Italdesign boasts a sleek and graphic surface treatment, showcasing a striking visual language. The adoption of body-colored bumpers adds a touch of elegance, reminiscent of the iconic Asso di Picche design. The interior, a masterpiece of early Italdesign prototypes, introduces a dash of avant-garde aesthetics. The cylindrical dashboard and seats, resembling industrial design objects, set the Pony Coupé apart as a unique and visionary creation. Originally conceived as an independent research project, the Hyundai management recognized its potential on the eve of the Turin Motor Show. Urged to embrace the concept, they sought to rename it the Hyundai Pony Coupé. However, the confusion arose when Italdesign had already released press materials under a different name: Asso di Fiori. This apparent miscommunication added a layer of intrigue and humor to the car’s legacy. The confusion persisted for years, culminating in 2023 when Hyundai and Giugiaro announced the resurrection of the lost Pony Coupé concept. In a collaborative effort, Giugiaro’s design company, GFG Style, took the reins to rebuild and reimagine the legendary prototype. The rebirth of the Pony Coupé was set to be unveiled in the spring of 2023, marking a pivotal moment in automotive history. As the prototype reemerges, it not only pays homage to the visionary design of the past but also stands as a testament to the enduring influence of the Hyundai Pony Coupé on the world of concept cars.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production type
- Prototype
- Mechanical platform
- Hyundai Pony sedan floorpan
Engine & performance
- Specification notes
- Italdesign primary source: Pony Coupé was born from the floorpan of the Hyundai Pony sedan; the project began as independent research and was renamed Hyundai Pony Coupé immediately before the Turin Motor Show.
Design & manufacture
- Designer · Candidate
- Giorgetto Giugiaro
- Design Studio · Documented
- Italdesign
- Manufacturer · Documented
- Hyundai
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 5 photographs
08 / FROM THE ARCHIVE
Archive
References held in the vehicle dossier. Their inclusion does not establish that every historical claim has been independently verified.
| Reference | Source type |
|---|---|
| Italdesign official archive — Hyundai Pony Coupé www.italdesign.it | Official first-party project archive |












THE CONVERSATION
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