THE VEHICLE AT A GLANCE
Model dossier
- Production period
- 1954
- Body style
- Coupé
- Chassis
- 106.000080
- Engine
- V8
- Type
- One-off
- Production
- 1
THE PEOPLE BEHIND THE CAR
Coachbuilding, design & conversions
PRICE & SALES RECORD
Vehicle value
- Original price
- Not documented
- Latest recorded sale
- USD 907,000 2020-10-24 · RM Sotheby'sChassis 106.000080
01 / THE STORY
History & context
The Fiat 8V chassis 000080 by Vignale is one of the most distinctive and captivating variations on the rare 8V platform, thanks to its lineage that traces back to one of the boldest show cars of the 1950s: the Demon Rouge. Designed by the brilliant Giovanni Michelotti and bodied by Vignale, the Demon Rouge—or “Red Devil”—was a unique expression of automotive artistry. It debuted at the 1955 Turin Auto Salon, where its dramatic, almost rebellious styling drew widespread attention. Dressed in black and crimson, it featured a long, tapered nose with headlamps cleverly integrated within an oval grille, and no bumpers to break up the car’s flowing aerodynamic lines. Most controversial was its roofline: a Plexiglas panel that extended to a lip over the rear window, intended to improve visibility in poor weather. Inspired by the Demon Rouge’s reception, Vignale and Michelotti created a more refined variation on its themes: the car built on 8V chassis no. 106.000080. This version preserved many of the original’s bold cues—such as the striking front-end layout and sculpted doors—but replaced the experimental roof with a more conventional fastback design. The new roof featured a wraparound rear window with thin pillars, echoing Michelotti’s contemporaneous work on Ferrari berlinettas. The hood retained the elegant, tapered chromed air intake, while the rear was neatly truncated, forming small fins at the ends of the rear fenders. Inside, the car was minimalist yet purposeful. The red-lacquered dashboard was fully instrumented, paired with a wood-rimmed steering wheel and competition-style bucket seats upholstered in pleated leather. Vignale’s craftsmanship shone through in the fine details, including flush-fitting door handles operated by push buttons, reminiscent of the Mercedes-Benz 300 SL. Delivered new in November 1955 to Giuseppe Gattai in Viareggio, Italy, the car eventually traveled through Belgium to Erich Traber’s esteemed Swiss collection. It was later restored with a color scheme inspired by the Demon Rouge—black roof and body stripe, matched interior—and eventually joined a U.S. collection alongside two other coachbuilt 8Vs, a fitting home for such a rare and evocative machine.
02 / TECHNICAL IDENTITY
Specifications & construction
Production & construction
- Production
- 1
- Production type
- One-off
Engine & performance
- Engine configuration
- V8
- Specification notes
- Confidence detail moved from confidence: very high
Design & manufacture
- Designer · Documented
- Giovanni Michelotti
- Manufacturer · Documented
- Fiat
- Coachbuilder / Body Builder · Documented
- Vignale
04 / INDIVIDUAL HISTORY
Chassis & provenance
Chassis 106.000080
- Chassis number
- 106.000080
- Engine number
- 104.000 000161
- Year
- 1954
05 / VALUE
Value & price history
Recorded sale history
USD · 1 recorded sale
- Last sale
- USD 907,00024 Oct 2020
- Highest sale
- USD 907,0001 recorded sale
- Average sale
- USD 907,000Completed sales only
RECORDED SALES
Recorded sale history
USD
Recorded sale history
USD · 1 dated saleEach point is a completed sale with its own date, in chronological order. Dates are positioned by calendar time, with approximate placement when only a year or month is documented. The connecting line shows observed sales prices in this currency, not an appreciation index: transactions may concern different chassis and specifications. Factory prices and unsold estimates are excluded.
Auction & sale history
| Date | Venue | Chassis | Record | Status | Amount |
|---|---|---|---|---|---|
| 24 Oct 2020 | RM Sotheby's | Chassis 106.000080 | Sale price | Sold | USD 907,000 |
Market observations describe documented transactions, estimates or offers. They are not themselves a current valuation of the vehicle.
06 / EVENTS & AWARDS
Events & awards
No events or documented awards are currently recorded for this vehicle.
07 / THE VEHICLE IN DETAIL
Photo gallery 8 photographs
Show 2 more photographs Show fewer photographs
08 / FROM THE ARCHIVE
Archive
No publishable archival references are currently catalogued for this vehicle.












THE CONVERSATION
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