The Legend of Ferrari and Pininfarina’s Partnership: When Enzo Met “Pinin”
How a secret dinner, a bold promise, and a young Sergio Pininfarina led to six decades of Ferrari design greatness. This is the origin story every gearhead needs.
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Automobili Pininfarina Unveils the Battista Novantacinque: A Singular Tribute to 95 Years of Design
Discover the Battista Novantacinque, a one-of-a-kind hyper GT unveiled by Automobili Pininfarina to celebrate 95 years of Italian design excellence. A final, bespoke tribute to the legendary Battista line.
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Pininfarina and NIO Illuminate the Future of Urban Mobility with the Firefly EV
Pininfarina and NIO have unveiled the Firefly, a vibrant new electric hatchback designed for modern urban life. Revealed at Auto Shanghai 2025, the Firefly reflects a successful fusion of Pininfarina’s iconic design…
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Progetto Tipo Quattro Platform (Type Four)
The Tipo Quattro (Type Four) program was launched in the late 1970s as a joint venture to develop a family of executive-class sedans efficiently. Fiat (including its Lancia and soon-to-be-acquired Alfa Romeo…
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Sharper Than a Leisure Suit: The Wedge-Shaped Revolution of Italian Concept Cars
Imagine strolling into a 1970 auto show and coming face-to-future with a vehicle so low and sharp it could slice the bell-bottoms right off your leisure suit. In the 1970s, Italian design…
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The History of the Maserati Quattroporte: Six Generations of Italian Luxury
Explore the full history of the Maserati Quattroporte: from Frua’s royal prototypes to modern luxury icons. Discover the designers, coachbuilders, and unique models that shaped Italy’s legendary sports sedan.
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Ferrari Testarossa: The Flat-12 Wedge That Ruled the 80s
In a decade of neon and excess, one car captured imaginations like no other: the Ferrari Testarossa. Introduced in 1984 as a dramatic departure from Ferrari’s boxy 1970s Berlinetta Boxer, the Testarossa…
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The Golden Age of Italian Fuoriserie: Coachbuilt Dreams of the 1950s
Italy in the 1950s was a place where wrecked roads and rationed fuel couldn’t stop a design revolution. Post-war Italians approached car design with the same gusto they applied to opera and…
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Elegance on Wheels: The Grand History of the Concours d’Elegance
The concours d'elegance (French for "competition of elegance") began as a rolling aristocratic fashion show. Long before cars existed, 17th-century Parisian blue-bloods paraded their ornate horse-drawn carriages in the city's manicured parks.…
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Fiat Dino: When Ferrari’s Race Engine Moved in with Fiat
What do you do when you’ve got a brilliant V6 race engine, big dreams for Formula 2, and no way to build 500 road cars fast enough to satisfy the FIA? If…
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Ferrari Modulo: The Dream Car That Redefined Design
When we visited designer Paolo Martin for a retrospective on his extraordinary body of work, one particular shape in his archive stood apart from everything else—low, razor-sharp, almost extraterrestrial in its geometry.…
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Battista Farina’s Bold Move: His Own 1946 Paris Auto Show
Discover the remarkable story of Pininfarina's bold move at the 1946 Paris Auto Show. Despite Italy's ban, Battista Farina and his son Sergio showcased their stunning Alfa Romeo 6C 2500 and Lancia…
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