The Italdesign Medici Series: Giugiaro’s Renaissance of the Luxury Sedan
Explore the fascinating story of the Italdesign Medici I and II – Giorgetto Giugiaro’s bold attempt to redefine the luxury sedan.
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One Design, Many Chassis: How Italian Coachbuilders Recycled Designs Pt.1
Discover how Italy’s legendary coachbuilders like Pininfarina, Ghia, Bertone, Vignale, and Farina reused and adapted car designs across Ferrari, Fiat, Abarth, and more. A fascinating look at creativity, efficiency, and automotive elegance…
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Italian Super Cars in Video Game History
Explore the most iconic Italian dream cars featured in top video games, from Ferraris to Lamborghinis. See how gaming brought them to life.
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The History of the Maserati Quattroporte: Six Generations of Italian Luxury
Explore the full history of the Maserati Quattroporte: from Frua’s royal prototypes to modern luxury icons. Discover the designers, coachbuilders, and unique models that shaped Italy’s legendary sports sedan.
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Lamborghini Miura: The Bull That Launched the Supercar Era
In the early 1960s, Ferruccio Lamborghini was known not for supercars but for tractors and air conditioners. A wealthy Italian industrialist and avid car enthusiast, Ferruccio owned and tinkered with the best…
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Alfa Romeo Caimano: The 1971 Spaceship on Wheels
Discover the Alfa Romeo Caimano – a wild 1971 concept car by Giugiaro at Italdesign with spaceship looks and submarine flair. Explore its futuristic design, 1970s Turin debut, initial reception, and how…
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How De Tomaso Hijacked the Fiat X1/9 Before It Even Launched
Discover the true story behind the De Tomaso 1600 Spider—an unauthorized copy of the Fiat X1/9 revealed at the 1971 Turin Motor Show. A forgotten scandal involving Alejandro De Tomaso, Ghia, Bertone,…
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The Autech Zagato Stelvio: Too Weird to Live, Too Rare to Die
A product of one of the most unlikely automotive collaborations in history, the Autech Zagato Stelvio AZ1 combined Japanese engineering, Italian flair, and a whole lot of audacity. Built in tiny numbers…
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Battista Farina’s Bold Move: His Own 1946 Paris Auto Show
Discover the remarkable story of Pininfarina's bold move at the 1946 Paris Auto Show. Despite Italy's ban, Battista Farina and his son Sergio showcased their stunning Alfa Romeo 6C 2500 and Lancia…
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The Fiat 8V Demon Rouge: Michelotti’s Red Devil
Among the rarest expressions of postwar Italian automotive design, the Fiat 8V Démon Rouge occupies a distinct and intriguing space. Built in 1955 by Carrozzeria Vignale and styled by the prolific Giovanni…
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The 1976 MoMA Taxi Project: The Urban Vehicles of the Future
If you’ve ever found yourself stuck in an endless sea of honking taxis in New York City, you might have wished someone—anyone—had figured out a way to make urban transportation smoother. Well,…
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The Ford GN34: The Ferrari Killer That Never Was
It's true: In the '80s, Ford aimed to make a sultry-looking supercar with better grip and handling than anything else on the road, including the Ferrari Testarossa and Lamborghini Countach. It would…
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